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How to create the best lead magnet for your business?

Lead generation is at the core of every business’s marketing plans. The concept of lead magnet, therefore, becomes so imperative for any online or offline store. It works for inbound and outbound marketing and contributes to the overall success of your business.

How to Define Lead Magnet?

It’s an exchange for any valuable thing for prospects’ contact information, including email addresses. Reports and free guides in PDF format are the most common lead magnets. The basic goal of a lead magnet is to maximize several targeted leads to help your business assume better fiscal strength.

Is lead magnet important for business?

Yes, a lead magnet is vital for the company because it helps businesses to build relations with customers and marketers. If we gather emails and giving different offers to customers, we can do the marketing of business items very easily. All offers will be emailed to the users, and you can get positive results. Because the door to door marketing is very tough and customers get an email of new offers by the company. It can lead your business to a successful track.

Five-Step Guide to Produce a Lead Magnet

The lead magnet must have the name and purpose to attract the people.

Step 1

Selecting a niche is the first important thing in the creation of a lead magnet. Most of the businessmen get confused and decide to attract all and sundry, which is a drastic mistake. You must take the reverse course and target a limited number of customers. You should try to make a list of people like businessmen, the doctors, the supermarket owners which usually show interest. Making the best lead magnet to attract valuable persons by a niche is important.

Step 2

The second step is to introduce your best and simple services to customers, which attracts the customers. Once you make a value proposition, you must create a reason to compel them to have your lead magnet downloaded.

The best value proposition is to identify the needs of your customers and arrange its delivery before they make up their minds. Don’t try to create significant eBooks; try to create a short offer.

Step 3

Another basic need for a lead magnet is to give a name to it, which attracts people. Whether you’re looking to pitch your clients or customers via an email or a blog post, an attractive headline will go the distance. An attractive title would influence the buying decision of your customers, which in return would boost up your conversions.

The headline is important because it displayed the idea as well as the purpose. People always get attracted to something new. Make your lead magnet special for their customers. It shows the value proposition of a lead magnet and attracts the buyer.

Step 4:

There are somethings which help you to decide the lead magnet you want.

A complex and complicated lead magnet will destroy your strategies and plans. If you don’t make sense, you’re not going to attract attention of your audience. In simple words, all your effort is worth zero. Therefore, it is imperative to create a creative yet simple lead magnet that is able to build a connection with its audience.

You should invest your time and energy in an eBook. It would let you explain your point through transcriptions of your valuable video content. A simple and short video would help you better convey your thoughts. You should want to solve the problems in a quick time because it would help build the trust of your audience in your expertise.

Some of the most used lead magnets are stated hereunder:

  1. A guiding report
  2. Simple sheets
  3. A video trial
  4. Interesting quiz
  5. Discount offers

Step 5

While working on the lead magnet, keep in mind that who it’s for and what value proposition you are promising to customers. The best magnet lead should be handled by the most qualified members.

What you can offer?

A report or a guideline:

A guide or report can be very useful as can be applicable to a global audience. The main reason behind its success is that it efficiently conveys messages. Focus on a particular goal for a particular buyer persona.

Cheatsheet:

Cheat sheets are of great use because it can deliver the PDF in a short time, and the reader can understand the point without wasting time. Generally, cheat sheets consist of one or two pages as they directly talk about the point.

The below example will further inform you about how lead magnets work on human minds.

You can see that there is a lot of information packed in the image. This is what the very idea of lead magnet is all about: an easy way to deliver information.

Video training:

There is no question about the ability of a video in engaging the target audience. If you don’t have a camera phobia and possess the communication skills required to teach, you can use this as a great lead magnet.

Offer Something Valuable:

You must have been a user of Netflix at some point in life. If you’ve used Netflix, you would have a clear idea of how they capture their business: by giving people a 30-day free trial. People do love to try out things for free.

Who Doesn’t Love Discounts?

We all love discounts and free services, don’t we? For many out there, getting something for free in exchange for an email address is not a big deal. A lot of people do that to enjoy discounted products and different offers. The companies selling physical products get the most out of lead magnets, just like Southwest Airlines did.

Conclusion

Engaging your audience is not the easiest thing to do in today’s world, neither it’s the hardest goal to achieve. The advent of tools like ebooks and lead magnets has made the jobs of online marketers a walk in the park. The tools have allowed businesses to boost their lead generation by building a strong relationship with their customers and potential clients. You can also get the best out of your lead magnets by following the strategies and tips mentioned in this article.

 

Me and Jimmy Haidak Talk Relegation, Who Goes Down?

Following the podcast which we dropped last week about the woes of Newcastle United, Jimmy Haidak and myself got to talking off air about which teams we think will be relegation fodder for the Premier League this year. As per normal Haidak and I are at crossed paths in terms of who we think will win the title, who we think will finish top 4 and who we think will win the Champions League, but when it comes to the relegation candidates we are in no doubt at all. Have a look and let us know if you agree.

Newcastle United

There really is no getting away from the fact that the mighty Toon Army look doomed this year, something which many fans are actually looking forward to. The start of the season has been pretty dismal for the Geordies, except of course for that miraculous win at the Tottenham Hotspur stadium. Newcastle just can’t score goals, which is kind of necessary if you want survive the Premier League. Mike Ashley has ran the club well and truly into the ground and the appointment of Steve Bruce is the epitome of just how miserable this club is right now. Unless Joelinton channels his inner Shearer, Newcastle are toast.

Watford

The revolving door policy which Watford have had for their managers seems to have worked for a long time, up until now. Javi Gracia was fired just 4 matches into the season and quite frankly Watford just look weak right now. Qique Sanches Flores has come back for a send spell in charge of the Honrets and we predict that he won’t make it to the end of the season either. Watford have been dismal so far this season, summed up by their 8-0 drubbing at the hands of Manchester City. Watford will have some exciting times this year, but sadly the majority of them will end in disappointment and loss, and by Christmas it will be clear that Watford are only heading in one direction and that is the Championship.

Brighton

For our money Brighton are going to be in a straight shoot-out with Sheffield United for the last relegation place and we just have an inkling that Chris Wilder’s men may just have enough in the bag to keep the Blades in the Premier League for at least another season. Graham Potter is trying to do things at Brighton which they just don’t have the clientele for and that will ultimately be their undoing. Glenn Murray did well for the Guls last year but at 35 years old he cannot be depended on as they did in the past. When the goals dry up and the defense gets leaky, Brighton’s fate will be sealed and the too will be heading back to the second tier of English football.

Who do you think drops down this year? Do you agree with our picks? Let us know in the comments.

 

Taking Advantage of Network Marketing with Lyconet

Sometimes called Pyramid Selling or Multi-Level Marketing, Network marketing can easily be described as a method of advertising and selling certain products or services, requiring a vendor or salesperson to enlist more people to do the same, ultimately creating a wide and unlimited network of salespeople. With network marketing, each person in the network makes some earnings from all of the people they have enlisted and those further enlisted by their direct recruits.

Network marketing has been around for many years and happens to be a great way for an individual entrepreneur to ensure significant sales of their products, as well as put the word out and create considerable publicity. Some people also describe network marketing has the best opportunity for people who don’t exactly have a lot of time on their hands.

If you’re an independent entrepreneur, network marketing can really turn your business around. Here are a few tips you should use:

Choose Your Target Audience

There are only very few products and services that will easily cut across every demographic. Mostly, your business satisfies specific needs and you must be able to identify those needs as well as the people who desire them the most. When you figure this out, you can market directly to those people. This is the best way to ensure that your recruits are as passionate as you are.

Know When To Let Go

There is always the chance that all of your strategies don’t work on a person or on a particular group of people. You need to train yourself to be able to quickly discern these things so you don’t waste considerable time on people you would probably never be able to convince. This will help you especially if you’re just beginning. As a rule, especially for beginners, it’s usually advised to keep away from family and friends, at least for a while. This is because, sometimes, they are the hardest to convince.

Acquire Knowledge

Even if you’re already a pro, always maintain a very strong hunger for more network marketing tips and strategies. No one can really know everything and the more you learn, the better you get at the job. Every mentor you can have in the network marketing trade is most likely still trying day and night, to acquire more knowledge and learn new strategies. You must constantly improve yourself.

Attend Related Events

There are many things that you can learn at several network marketing events that will do great for your business. Some of these conferences, like the Lyconet Elite Seminar, are the perfect venues for you to meet thousands of other people in the same line of work, at different professional levels and with different experiences. There is a lot you can read and learn on your own, however, there are just some things better and more easily learned when you meet with others to exchange tips, ideas and experiences.

There are several other tips that experienced network marketers use to make significant headway for themselves in the business. The best way to learn more is to actually seek out these people, especially at these seminars, and pick their brains.

Interdependence PR – Red Flags To Watch Out For When Hiring a PR Firm

After a long search our business hired the amazing PR from Interdependence PR and they have helped to completely transform our business. We never realized just how much we needed a PR firm until we got this team on board and there isn’t an area of our business which they have not been able to help. If your company is looking for a PR firm then I would first of all recommend Interdependence, if however you are doing for something different then you need to know what to watch out for when you are meeting with these companies. Each PR firm has its strengths and its weaknesses but there are some which just can’t deliver the job which they are being paid to do. There are some red flags to watch out for when hiring a PR firm and here are what I think you need to watch out for.

Track Record

All PR companies can talk the talk, because that is after all what they do best, unfortunately however not all companies are able to back up their talk and this can be easily seen if you look at their track record. You can speak with customers who have used certain PR companies to find out the truth about their operations and if you run into any negative feedback or complaints, it is best to move on to another company.

Customer Service

There are some industries where a service provider feels like you need their business more than they need yours and the result of this is a terrible attitude when it comes to customer service. At the end of the day you are paying for a certain service with a PR company and if you don’t feel welcomed or you don’t feel as though this will be a company which will utterly dedicate themselves to your business, then they are not worth the money which they are charging.

Results Driven

When you meet with a PR firm what you are looking for is a company who shares your vision of success and what it requires to achieve that. You need a PR company which is wholly driven by results and you need to feel that from them when you meet with them. You are not only looking for the right fit here, but also a team of individuals who convince you that they are just as ready to work towards results as you, if they are not then you should be looking for a different PR firm.

Jack of All Trades

Whilst mots public relations work is very much the same regardless of what sector the company is working in, there are many aspects of what they do which will be industry specific. This is why you should always look out for PR firms who have a certain industrial specialization. If you meet with a firm who claim they can do it all then you should certainly approach with caution, as they may not be able to meet your specific needs.

 

3 Tips for Better Family Travel

Does your family get away as often as you would like to?

Some families make travel a big part of their lives. For others, trips are few and far between.

That said how can you come up with ways to improve your family’s travel plans?

Are You Finding Deals for Your Trips?

As you and your family look for better travel opportunities, keep these tips in mind:

1. Savings – Making your trips a lot easier to come up with and go enjoy means finding savings. So, are you doing enough research to see where you can find some deals on proposed trips? One of the keys here is planning and booking your trips far enough ahead of time to save money. By doing this; you more times than not will get discounted rates. You want to also look at attractions, events and other options you may want to be a part of it when traveling. So, if interested in Disney tickets, tickets to sporting events and more, search for them early. Doing this could allow you to lock in savings. It can also make definite you have entry into the events and attractions you want to be a part of during travel.

2. Scheduling – When you have a family, you have a lot of schedules to juggle. That said do your best to make sure everyone is on the same page. From work to school schedules and more, everyone being available at the same time for travel is key. Speaking of work, better family travel also means mom and dad do not think about work while away. Nothing can disappoint a kid more than seeing mom or dad on their laptops or cell phones. That is discussing or doing work while on vacation. Get as much of the work done as possible before you leave for the trip. The rest can wait until your return home.

3. Destinations – Last, where you end up going to plays a big role in how well your trip goes. With this in mind, do you tend to go back to some of your family’s favorite haunts or visit new places each time out? Some families have favorite beaches, mountains, resorts and more they love to visit. For others, a family day out is all about finding some new spots to travel to. You might end up deciding that a mix of old and new is what your family enjoys most. Either way, the goal of course is to have fun each time out. Since your family may only get a handful of trips each year, make the most of them. Before you know it, the trip will be over and it will be time to return to the real world. As such, soak up every minute of your time away from home.

In your quest to better afford travel, be on schedule and enjoy your time away, will you check off all your bases?

Given how quick kids grow up, savior the time you have as a family away from home.

Before you know it, you likely could be taking your grandchildren on your trips.

 

Menos Hiras – How to Get The Full Experience from a Live Concert

Ever since our college days my buddy Menos Hiras and I have been to over 50 live concerts and gigs, and he is absolutely by favorite gig buddy. When Menos and I go to these shows we have a routine which we stick to every single time in order to get the absolute best from the concert, a ritual which I believe stands up to any that someone else may have. If you have a concert coming up then here is how to get the absolute maximum enjoyment from it.

Take a Day Off

Many people will take a day off after they have been to a show, to recover from the madness and perhaps to nurse the hangover, Menos and I however prefer to take the day of the show off. The reason for this is so that we can get properly psyched up for the night’s festivities. The day after is super easy to deal with, these shows don’t go on until 3 in the morning or anything like that, so there is more than enough time to get rested for work the next day.

Wall to Wall

Let’s say that we are going to an Alicia Keys show, or a Metallica show, we will spend the day in the lead up to the show with that music on from morning until night. We will generally play their albums in chronological order, as if those albums were written in the build up to the performance in our home town. Menos and I have a hard and fast rule that is no other music is played beyond the gig we are going to.

Pre-Drinks

A couple of drinks can loosen the vocal chords and your hips for dancing so we generally go out early for some pre-drinks, around 5pm usually. Once we have a couple of drinks and a meal we are good to go.

Early Birds

We really like to get to the show early, buy the essential t-shirt of the act which we are going to see, and then just take a wander around to drink in the atmosphere. Another reason why we both do this is because we always make sure that we see the support band. Many people arrive late and miss the support band, which is just foolish as there could be a future great on the stage which they will miss out on. Following this we enjoy the main event, go crazy and have the night of our lives.

Post-Concert

So many people just leave the venue and then head home or head out for a party, not Menos and I. Being the concert heads that we are we like to go out for a late night snack and discuss what we have seen. We will dissect each bit of the performance, rate it out of ten and spend around an hour chatting about the gig before heading home to bed.

Why don’t you give our ritual a try the next time you go to a concert?

 

FIRST AMERICAN HOME WARRANTY’S GUIDE TO INSURING HOME APPLIANCES AND SYSTEMS FROM DEFECTS AND NATURAL DISASTERS

First American Home Warranty guide to: Natural disasters, accidents and other threats to homeowners

Accidents and defects to home systems and appliances are inevitable and unavoidable. Some homes are more susceptible to sustaining damage if for instance they have children, are clumsy or lives in areas prone to natural disasters. For instance, the state of California in America is famous for its susceptibility to disastrous occurrences like wildfires, earthquakes, landslides, floods, tsunamis and storms that leave death and destruction in their wake. Other kinds of damages to homes and appliances could be from home accidents or the inevitable wear and tear of appliances from use and gage. For situations like this that cannot be prevented or even controlled, homeowners must be proactive in protecting themselves by insuring their lives and property.

What is a home warranty and why is it important?

A warranty is a guarantee provided by a manufacturer or retailer to a buyer assuring that the product or purchased good is of high quality and in good condition and will be replaced or repaired if found to be faulty within a defined period of time and under certain conditions. Home warranty specifically speaks to insuring home appliances and systems from damage or destruction caused by normal wear and tear or factory faults. It is a contract between a homeowner and a home warranty company that covers the discounted cost of repairing major home appliances and systems that sustain damage in the course of usage, accidents or unforeseen events like natural disasters. It covers problems Such as plumbing, electrical systems, and other appliances like dishwashers, vacuum cleaners, refrigerators, stoves and the likes.

It protects homeowners against expensive repairs and replacement of damaged home appliances. Maintenance bills for systems and appliances in the home can run into thousands. While it is impossible to prevent them from developing faults whether from natural causes or prolonged use, the cost of repairs can be halved by partnering with a home warranty company like First American Home Warranty that will cover half the cost and ease the financial burdens incurred by unforeseen circumstances.

Benefits of home warranty to homeowners.

  1. Home warranties also indemnify new homeowners, particularly first timers, who might be unfamiliar with how their new home’s system works. They may not know how it was designed and built and how it has been maintained. The warranty protects them from damages that will likely be incurred while they familiarize themselves with their new home.
  2. It offers homeowners, especially those who just depleted their savings buying a new house, an opportunity to engage in good financial planning that will enable them to regain balance after sinking so much into their homes. Potential damages have already been anticipated and taken care of beforehand and knowing that the cost for any repairs is covered by the warranty puts their minds at rest so they can focus on other parts of their lives that need their financial attention.
  3. Lastly, home warranties also provide the seller or previous homeowners a measure of protection against any complaint from their buyers about defects or damages that occur after sales closes. It ensures that the seller provides warranty for any and every defect that will be transferred to the buyer of the home and protects him from being made to pay for any other that didn’t exist before he sold it.

Points to note when considering getting a home warranty plan

It is important to note however that all home warranty services are different. There are different types of plans that cover different things and these plans are defined and enforced based on the terms that both parties agree on. Any defects or damages outsides the type of plan and the terms of the agreement signed by both parties will not be covered by the home warranty company. Therefore, it is imperative that expert counsel should be sought before signing up with any company. Proper research for reviews, comparison and customer service should also be taken into consideration to ensure contentment and satisfaction with the choice of Warranty Company that is finally settled for.

Conclusion

A home warranty is truly a wise investment for any homeowner. Whether it is caused by wear and tear, factory defects, accidents, children or even natural disasters, damage to home appliances is inevitable. Instead of walking the expensive road to single handedly repair and replace, partnering with a company that provides good home warranty like first American home warranty is the perfect way to ease home maintenance burdens.

If you want to learn more about our blog, please click here.

 

Helpful Places to Donate Your Time To

It is imperative that everyone does their bit to help those who are most in need, be it in your local community or in the wider world. The truth is that many of us have the intention of trying to help, but never get around to it. I was most certainly guilty of this in the past and so a couple of years ago I began to make a concerted effort to dedicate more of my time to volunteering and to helping those in need. If you can’t afford to give money to a cause then you can always give up some of your time, and here are some ways in which you can do just that.

Fundraising

Local and global charities rely on the donations of people to keep doing the good work which they do. In order to get this money they rely on fundraisers to meet people on the street, knock on doors and make pone calls to inspire people to donate. This was where I started, working with the American Fundraising Foundation to drum up support and donations. There are so many charities which you can do this for so pick which cause you wish to support and get started.

Charity Stores

Another way in which charities look to make money is through their retail stores, accepting products as donations which they can then sell on to make money for their cause. Naturally they rely on volunteers to run these stores which is where you come in. No matter how much time you have to spend, be it a few hours one afternoon or an entire day once a week, these stores will be grateful for what you can do for them, and you can help them to continue to make money for their helpful causes.

Local Projects

A friend of mine runs a boxing gym which works with the youngsters in our community to teach them how to channel the aggression which they may have, and to help instill discipline, respect and values. I do not have any skills when it comes to boxing but I do have a pair of hands and I wanted to help. I now clean up, make drinks, carry equipment and just about anything else that they need. If you know of a community-based project in your area then you can speak to those who operate it and offer your support. These men and women run these projects out of the goodness of their hearts and they will bite your hand off for any support which you are able to offer them.

One on One

If you can’t commit to supporting a project or a charity then you can always support the most vulnerable in the community. I have a friend who spends an afternoon every week with an elderly lady who has nobody else who visits her. Loneliness is hard on the elderly, and with a little bit of your time you can really put a smile on their face.

The key is to make the time and spend it doing something that helps.

 

Peter Max – Why You Have to Take Your Opportunities

I have always wanted to be an artist and one of my heroes in the art world is Peter Max, someone who I have respected for many years. A couple of years ago I wasn’t sure if this was for me any more and whilst I had never set out to make millions from selling my art, I needed to get by, and I wasn’t, then life threw me a bone. I discovered that I was acquaintances with the daughter of Peter, I couldn’t believe that this girl I had known for such a long time had a dad who I have loved for so long, and I didn’t even know! I knew this was my chance and so I just sent her a Facebook message, asking if there was any chance she could put me in touch, and that is where it all began.

The Connection

Claudia actually gave me the number for one of Peter’s agents, which was fine by me, and I contacted her the next day. I told his agent who I was and perhaps over-egged how good friends I was with his daughter, to my surprise they arranged for me to go to his studio the following day for a chat with the main man himself, I couldn’t believe it.

The Meeting

At the meeting I knew that this was my shot at trying to get an endorsement from an already established and highly successful artist, I took my best work and prepared my pitch. When I got there he was so casual and very quickly it just became a chat about art and inspirations which we have drawn from. I showed him a piece which I had done which he jokingly said that I stole from a gallery, high praise indeed. Now Peter says that I didn’t look nervous during this meeting but I can assure you that I was petrified, I felt like this was my last chance. Peter and I chatted for an hour and then he bought a small piece off me and we bid a fond farewell. I was happy to have had the meeting, but it came to nothing and I was devastated.

Not So Soon

About a week had gone by when the phone rang, and it was the number of the agent who I had spoke to before. She told me that Peter had asked me to prepare 5 pieces based on a certain theme, and that he wanted to buy them from me. Naturally I got on it right away and a week later I was back in his studio with the pieces. It turned out that Peter didn’t want to buy them from me, he wanted to put them in an exhibition he was doing and knew that if I though they were for him, that I would do my very best work.

That exhibition set me up for life, I have spent the last 3 years selling my art for prices which I cud never have dreamed of and I am still friends with Peter, and still doing exhibitions with him. I am eternally grateful for what he did for me but I am also proud of myself because I saw a glint of an opportunity and I turned it into the chance of a lifetime.

 

Bogoljub Karic – Reasons to Go To Your Local Pub Quiz

Something which we have seen in recent years is a massive decline in people visiting pubs around the UK. The tradition of people going to pubs offered so man benefits but the arrival of cheap supermarket deals on alcohol plus the smoking ban seemed to both result ini less people visiting their local watering holes. The consequence of this was that many pubs ended up closing down altogether, and many more decided to focus on selling food where they could attract customers and make more money.

My buddy Bogoljub Karic and I used to love going to the pub and we like many stopped going some years ago. A local pub however began putting on a weekly pub quiz and this is what kickstarted us going back to the pub. These quizzes are a great idea and if you have a local pub which puts one on, here is why it is a great idea to go.

Test Your Knowledge

Pub quizzes are a really great way of testing your knowledge on a range of subjects, something which not enough of us have anymore since the arrival of Mr. Knowitall Google. Our pub quiz has topics ranging from current events to music, science, history, geography and popular culture, a really good mix which certainly tests you.

Opportunity to Socialize

Instead of heading out with your friends to party or to go to restaurant, a pub quiz is a much more inclusive and fun way to socialize. We have a small team of 5 and it is the only time that we see each other. Whenever we go to the quiz we can guarantee that we are going to have a laugh, especially when someone gets a question wrong! Basically a pub quiz just offers something different in terms of a night out, it is relaxed and jovial, and it gives you something to do and something to talk about.

Supporting the Pubs

I believe that it is essential that we support our local pubs, they can play a key role in the community and that is something which we have lost in recent years. The pub quiz is a great reason to go to the pub, put some money in their till and help to keep them going. We can’t lose pubs from our towns and villages, once they are gone you’ll wish that you did more to help them out.

Meeting People

I have met so many people from my town at the pub, many of whom I have links to and didn’t even realize it. Because most people go to the quiz each week, you see plenty of them and it is a great opportunity to make friends and contacts, I even found a great plumber who has done loads of work on my home! Getting out and meeting people from your locality isn’t always easy, the quiz at the pub gives you a great chance of doing just that.

If your local is putting on a quiz, get yourself down there!

 

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