Conducting business is one of the most basic needs of a human. The primitive man did business quite differently from what we do now. Barter was the most prevalent system of trade in the absence of a currency. As humans evolved, they found better and convenient ways to make profits, a process that also involved hiring more people. Fast forward to the 21st century; now we have technologies that we couldn’t even imagine a few decades back. The point to ponder, however, is, do the methods of conducting businesses change as drastically as the evolution of technology? Whatever the case, technological made things a lot easier than before. Getting in touch with your client, business partners, or anyone has never been easier. So much so, that now businesses can be set up sitting at home, which becomes even more crucial in the presence of a pandemic dictating us to stay at home.

You might think that you do not own a business as you have a 9 to 5 job but think again. Almost everyone has some connections to industry one way or the other, whether directly or through some employer. So, knowing a thing or two about their conduct is sometimes crucial. You might even decide to quit your job and embark upon the adventure of venturing your own company someday so that you could use some knowledge. Every business, no matter what the circumstances have one common goal every time of the year; expand. The urge to climb up the social ladder inspires the business owners to grow and increase their profits, manifolds no matter the circumstances. Expansion is also beneficial to the employees since they get raises, or even more, people get employed, helping the businesses grow. Many people are lucky enough to get an education in something they want to do with their life, like a business. Though the doors of knowledge acquisition never close, you can always opt for an online business degree if you want to learn more about the ways to excel in it. Nevertheless, here are a few tips to get you started, and you can always build upon them.

• CREATE A SALES FUNNEL

If you are not aware of a sales funnel, don’t worry, we will explain. Imagine a real-life funnel used to create a way for a large quantity of the substance to pass through a streamlined path. Though unlike that, in the case of the sales funnel, not everyone entering the funnel might necessarily give through. It is, in fact, a step by step process through which a potential customer gets the awareness of the product, develops an interest, makes a decision, and takes action. The idea is to facilitate the customer in every step of the process, so their decision-making is more favorable to the company. Every business owner should know that the potential client passes through a buyer’s psychological process, and tapping into that process by easing it, is the best thing a marketer can do. Workable and dynamic sales funnel the expansion of your business much more manageable.

• IMPROVE CUSTOMER MANAGEMENT

At the start of the business, you might not have enough clients, so you manage your customers manually, which is a good start. However, as the business grows, this task becomes cumbersome. The problem with something becoming a burden is, you want to get it done with as soon as possible, which consequently affects performance. Giving an excellent experience to the customer and listening to their complaints and feedback is crucial for any company to thrive better. To scale your business, you must get a customer management system to automate the process and even make it better. Depending on your line of work, there are several options available, though we recommend that you look for cloud-based software. A study concludes that better customer management enhances customer satisfaction resulting in increased profitability.

• RESEARCH YOUR COMPETITORS

You can never scale your business without knowing what you are up against in the game. You will have several business competitors in the markets doing much better than you, and there are reasons for that. They provide more services, or better services, probably for a better price. The best way to get better is by keeping an eye on the competition and try to understand why more people go for them instead of you? They might have a better marketing strategy or better customer service. So, you should collect the necessary information about them and get to your drawing board to see what you can do to outperform them and win clients. You think you might be providing the best possible services to the customers, but you can never be sure without doing your homework about the competitors.

• CUSTOMER LOYALTY PROGRAM

If you are in business, you must already know that finding new customers is difficult. It is up to three times costlier to find a new customer than retaining the old ones. So, you must focus more on keeping customers once they have already conducted some business with you. Since they already know what you offer and the quality of your service, you will find it easier to persuade them for future business. You should also provide them with incentives for spending more with you, so conducting business with you looks more feasible to them. Such a program will also attract more clients who plan on doing long-term deals to leverage the benefits.

• DEVELOP STRATEGIC PARTNERSHIPS

Scout the market for potential partners that might be interested in having a long-term partnership. Build a mailing list to offer your news services to several people at a time. Doing so will not only improve your relationship with potential clients but also aid in bringing swaths of customers your way. Though it is easier said than done, when you are looking for potential partners, look for companies that complement yours.

• DIVERSIFY

Your offers might be useful, but to reach a broader range of clients, you must diversify your offers. Not every client has similar needs, and you must try to find new ways to woo them by offering something different. The best way to start is to identify the novel options that your business niche can offer, or what are the add-ons that you can add to the existing services you provide.

• LEVERAGE TECHNOLOGY

Yeah, you must already be taking help from technology for conducting your business, but there are several ways to reach more clients. Social media ads help a great deal with the options of appearing to your potential clients filtered by age, location, or occupation. There are other platforms like Upwork, Amazon, and Airbnb, depending on your business niche to help you.

CONCLUSION

Running and expanding a business requires endeavor, and you can never really predict what happens next. Business is a risky adventure, but the gains are much more fruitful than a tedious and enervating nine to five job. Most of the successful business follows similar working principles through which they pursue the customers, make profits, and expand into new avenues. We gave you a synopsis of some of these principles, which, if implemented, will surely help you a great deal.

 

No matter which part of the world you’re from, it’s likely that you’re currently practicing social distancing and in quarantine at home caused by the outbreak of Covid-19 across the globe. You’re also having groceries, food items and other essentials delivered to you to avoid contact with other people.

In a new article published in The New England Journal of Medicine, it’s stated that the Coronavirus can live on surfaces anywhere from hours to several days. This leaves us wondering whether ordering takeout food is safe for you and your loved ones. The answer is yes! According to the Center for Disease Control (CDC) and FDA, there is currently no evidence to support transmission of COVID-19 through food. There hasn’t been a documented case of a person getting infected from a surface contaminated with the Coronavirus, according to the CDC. Isn’t this a cause to celebrate and search for a pizza delivery near me to treat yourself and your loved ones to some good pizzas?

With many businesses closed indefinitely until the Virus War is over (which seems like a dystopian future), many restaurants have transitioned to delivery only. To help these local eateries stay afloat, we should support them by ordering takeout. With statement from the CDC and FDA that food borne exposure to Coronavirus is not known to be a route of transmission, we can eat in peace knowing that eating your favorite meals in the comfort of your own home shouldn’t put you at risk of being infected.

During this troubled time, food delivery service companies are offering “no contact” options by leaving meals on porches or doorsteps. Papa John’s pizza is proudly having a contactless delivery option in the light of the current pandemic so that their valued customers can eat in peace at the comfort of their homes.

How Papa John’s Is Handling Your Pizza to Ensure Safety 

Papa John’s has SOP on food handling in their kitchens to safeguard their companies and customers. All app and online orders at Papa John’s use No Contact Delivery. A Quality Seal is applied to the lid of the box, so you know it hasn’t been opened or tampered with. Papa John’s has implemented a contactless delivery option that relies on electronic pre-payment, to ensure a hands-free delivery experience.

Rules Employees Are Taking When Delivering Your Pizza

The driver leaves your order outside your door, eliminating the need for direct contact. When the driver is at your door, he knocks or rings your doorbell, then steps back 6 feet so you can collect your order. There is zero contact in Papa John’s delivery as the pizzas are pre-paid and pre-tipped and there’s nothing to sign as well.

Don’t get stuck in the rut being stuck at home. Cheer yourself up with a little treat once every few days during your quarantine stay. Papa John’s pizza deals are hands down delicious and best of all, you can be rest assured that their pizzas are never touched by anyone except you once they come out of the oven and placed in the box.

 

Starting a company is a rewarding yet complex experience. Business owners have to go through a lot of considerations and strategies to make things right. Thousands of companies are started each year, and only half of them make it through the end of the year. The other half of the companies fall into the pits of the economic climate. Holding up to the current economic recession has become quite difficult for the existing companies.

In the same way, the startup companies also face major issues like financing and market competition. The prospects of expanding the business with new products or services are the goal of every business owner. However, only a few of them can achieve it.

The business owners have to manage the company’s funds, capital to pay the employees, purchase equipment and many other activities. In short, all activities in the businesses revolves around the money. Holding enough money can help business owners to execute different tasks and maximize sales easily. Since most of the businesses are started with a personal investment, it is not always enough to finance a business. Eventually, your company will require someone to inject money, which can be used for multiple purposes. Let’s discuss some top ways of financing a company.

• BUSINESS LOANS

Business loans are one of the most effective and profitable ways to finance a company. Business owners can find many banks and lender authorities that offer the best loan programs. The lenders lend a specific amount of money to the businesses, which can be used for whichever purpose the company desires. This loan is lent over the repayment terms and interest rates. Moreover, banks have designed multiple loan programs based on the business’s requirements for financing.

Business owners can get a working capital loan to support streamlined payments for the company’s operations. The choice depends on the type of business and its needs for financing. On the other side, getting approved for the loan is another crux of the matter. The reason for that is the lenders have to inspect all details to identify the creditworthiness of your business.

• SAVINGS

Personal savings is the most beneficial resource of financing for the business. Using your own money for financing is the simplest and easiest approach to fill adequate finance in your company. Since you will be using your own money, you will be able to track and monitor the ROI of your company. Moreover, saving investments in the company are entitled to fewer risks. In this case, you do not have to worry about shares and interest rates as there are with traditional loans and investors.

However, there is only one problem that always exists with the savings is that they are limited resources. You may have savings for only one or two investments. But after that, you will no longer be able to finance your company. Some business owners also take advantage of home equity, retirement plans, and insurance policies. But still, there is many risks to using these funds.

• BUSINESS LINE OF CREDIT

A line of credit is the type of financing where businesses can use the money from the offered package within the limit. Banks and other financial authorities offer finance packages, which are allowed to be used by the businesses in lower interest rates. You can withdraw the money, by paying the interest and then repay the withdrawn money to refill the package.

The procedure for applying for the line of credit is a lot similar to the loan. At first, lenders inspect the financial projections of the company. Then they decide whether you are credible for the line of credit or not. Once your application gets approved, it is totally up to you to decide how much you use. You do not have to worry about the repayment terms and higher interest rates.

• FRIENDS AND FAMILY

Perhaps, another easiest way to finance your company is by getting friends and family to invest in your company. It is quite easy to ask your friends and family to become part of your business. Ask them to make an equity investment and purchase the shares of profits. Or you can either get a business loan from them and use the money to get off the grounds. Working with family and friends might seems challenging. But you can easily introduce them to your business and persuade them to make investments.

The prime advantage of using family for financing is that they can offer money at better rates than the banks. Moreover, you do not have to worry about the approval of the application and legal documents to persuade your family.

• CROWDFUNDING

As the name implies, it is the process of gathering funds from multiple investors using different platforms like Kickstarter. The platform allows businesses to attract multiple investors to invest in the company instead of a single investment. At first, you will be required to set a goal of the funding in a period. Then you can share this goal with family, friends and social media to invest in your funding pool. It must be noted that this approach is used to gather funds for shorter periods. Moreover, some times you will be required to offer different incentives to the investors.

• ANGEL INVESTORS

Angel investors are the groups of private executives who invest in different businesses by purchasing the shares in the stock market. These investors provide money to help the businesses for proliferation and maximizing the profits. Apart from the money, these groups also guide startup businesses for different strategies and marketing. However, finding angel investors is quite difficult. The reason for that the investors seek financially stable and growing businesses for better profits. In this case, small businesses can never get a chance of attracting a larger pool of investors. However, ensuring all the details with the legal documents can assist the business owners in gaining funds from the angel investors.

Some people think that venture capitalists and angel investors are the same since they make equity investments. Venture capitalists are large, established companies that invest in other businesses with higher growth. On the other side, the angel investors are the people, who are more inclined towards small companies for growth potential.

FINAL WORDS

There are many options for the companies to secure the funds and maximize the operations. Since every business needs consistent capital to thrive, the loans and funding resources become necessary.

 

San Francisco’s Bay area harbors large innovative technology companies. These companies are protecting, collecting and analyzing a large chunk of the world’s data.

Besides tech giants like Apple and Google, there are numerous startups gaining popularity in San Francisco and Silicon Valley. Let us explore the presence of few emerging tech companies in San Francisco.

Salesforce

Salesforce is a cloud-enabled customer success platform, headquartered in California (the heart of San Francisco). 1000 feet high, the city icon offers great employee incentives and is committed to the cause of delivering social responsibility.

Salesforce is building a talented pool of employees with advanced degrees in Data science, corporate development, research, and product marketing. In the year 2018, Salesforce was featured in Fortune 100 among the best companies to work for.

Insightful decision making, well-designed customer engagement and comprehensive solutions to customer information make it the world’s best Customer Relationship Management Company.

Roblox

With its inception in 2006, Roblox was founded to fuel the imaginations of people globally. Pioneers of shared digital experiences are empowering 100 million users every month to play, imagine and create together. The work culture at Roblox is not only healthy but also intellectually rigorous, energizing and fun. It received the prestige of being named one of 2019’s best workplaces by Fortune. Health and wellness of employees and their families are a priority concern for Roblox. Some benefits and perks include flexible vacation policy, life insurance benefits, daily lunch and snacks, onsite fitness club and commuter benefits.

Airtable

Partly spreadsheet, partly database, Airtable is a cloud collaboration service provider. Users of this database can effectively create a database, column type, records, link tables and publishing views to external websites. Airtable offers a wide range of applications under one umbrella. The idea is not building a one size fits all database but a customizable tool users can manage as per their likes. The company enjoyed a golden status in November, bringing $100 billion series C at a $1.1billion valuation. This 2012 creation is aiming to help non-coders import, optimize and organize their data. Airtable ensures a unified and collaborative work experience facilitating participation from all employees alike. Driven with the feeling of building and delivering quality products, shapes this welcoming community.

Clever

Learning is no longer restricted to classrooms; it has sprawled on various platforms and across many devices. We often find ourselves forgetting passwords to separate login for each of these software’s. Clever as a software uses technology to save teachers time and personalize the learning experience. Education should be equitable and engaging. Clever has earned recognition as one of Inc’s 2019 Best Places to work in America. If you have a passion to improve the future of education, Clever is your ideal place of work. The collaborative culture encourages good vibes, leaving the classroom better than what you found it and always remaining a student.

Eventbrite

Launched in 2006, Eventbrite is a flourishing online event management and ticketing avenue. It has facilitated 3.9 million events in 170 different countries in 2018 singly. Headquartered in San Francisco’s south market, Eventbrite is in search of talented professionals. Luring incentives like free lunch every day and flexible work hours drives employees to strike a work-life balance. The growing team is inviting applicants for various emerging fields in Eventbrite. Obtaining an advanced degree, having sound technical skills and experience in business management are prerequisites for getting employed in Eventbrite.

The San Francisco Bay area is regarded to have endless opportunities for existing and prospective workers in the technology industry. These companies are trusted to have the team, vision, funding, and dedication to stir greater innovation.

 

Real estate investment is one of the best ways to build wealth over time. Real estate represents tangible assets with a finite supply, and there are limitless options to how you can develop a strategy; for example, you can “flip” properties, hold them as cash-generating rental units, or buy and hold while hoping for sharp property appreciation over time.

But as a newcomer in the field of real estate investment, you’ll have the option of starting with commercial or residential real estate—and both may seem appealing. Obviously, you’ll need to spend some time learning about commercial real estate and investment, as well as residential real estate, before making your decision, but at a high level, which is better for beginners?

Barriers to Entry

First, let’s talk about barriers to entry. For the most part, it’s easier to get started with residential real estate investing than it is with commercial real estate investing. There are fewer variables to keep in mind, and the total cost of a residential property is usually less than the cost of a commercial equivalent. In line with this, it’s much easier to get financing for a residential rental property than it is for a commercial property—especially if this is your first investment. Accordingly, if you’re worried about making your first purchase, residential real estate may be the way to go.

Performance Consistency

You can look at performance consistency in a few different ways. For example, if you’re hosting tenants in a property, you may consider tenant turnover and vacancies to be your biggest source of volatility; but we’ll talk about this in the next section. You can also think about future fluctuations in the economy, as well as the local real estate market. If you time a transaction poorly, you’re going to feel it—the question is, are residential or commercial properties more susceptible to volatility following high-level economic effects?

Generally speaking, residential properties are able to perform better during recessions and economic downturns more than commercial spaces. Retailers and small businesses are often quick to fail in the face of adverse economic conditions, and people are much more reluctant to start a business, which could render your property much less appealing. By contrast, people will always need a place to live—and will prioritize paying their rent, even during economic hardships.

Lease Lengths and Vacancies

That said, overall, commercial properties tend to be much better at managing tenant vacancies. Tenant turnover can wreck your property’s cash flow, and add hours of work to your management responsibilities. Generally speaking, businesses signing a lease for a commercial property are more stable, and tend to sign leases for much longer terms. They’re also less likely to “flake” or suddenly change direction. Accordingly, you may be able to generate a more consistent stream of revenue from a commercial rental property.

Potential Return

Comparing commercial and residential real estate investments in terms of potential return, overall, is a bit like comparing apples and oranges. However, commercial properties tend to be more expensive for both investors and renters, and have more flexibility with how you can upgrade and market them. You can also use your commercial properties in more diverse ways. As long as you’re strategically minded, commercial properties tend to have a higher potential return.

Deal Complexity

Of course, because commercial real estate is capable of more functions, it’s also more complicated to analyze. If you’re looking for a deal on a residential rental property, you can use a checklist of common calculations (like cap rate) to determine whether the property is a good value for this price. If you’re trying to analyze the value of a commercial property, you’ll need to consider far more variables and possibilities—which can be overwhelming to a newcomer in the real estate field.

The Bottom Line

Commercial real estate offers several advantages over residential real estate, including a higher potential return and more flexibility in what you can do with the property. However, for most new investors, the complexity of commercial real estate deals and the higher barriers to entry make them unappealing. Most novice investors are better suited to starting with a residential property.

No matter what, it’s going to take years of experience for you to master a real estate strategy. As you manage more transactions, take losses, and benefit from big wins, you’ll gradually get a feel for your own preferences, risk tolerance, and style of investing. Within a few years, you’ll naturally gravitate more toward commercial real estate or residential real estate, and you won’t have to wonder which is strictly “better” or more rewarding. Be patient as you cultivate and hone your real estate investment skills.

 

 

Nine University Reviews – What Students Are Saying About Their Nine University Course

Nine University is an online learning resource which teaches a course that helps students to learn how to launch their very own Amazon FBA business. Fulfillment by Amazon is a brilliant service which works with businesses who are selling on their site and other channels, by managing the storage of their stock and the shipping processes when a customer buys. Whilst studying to learn more about this isn’t essential to launch a business on FBA, having those extra skills is something which can help individuals go from making some money to making mega money. So what are the Nine University reviews saying about the benefits of this course? Let’s take a little look.

Resources and Support

A common issue that many have with online learning is that they are given online resources and then left to their own devices when it comes to learning. The reviews for Nine University on the other hand speak glowingly about how this course features excellent resources such as videos and written information, but also that there is a high level of support for any questions or queries which people may have.

Elite Level Learning

It is clear that this is a course which focuses on helping its students to become elite level sellers when they do eventually launch their Amazon FBA business. This differs greatly from many of the companies that teach this type of thing, because in the main the focus is on helping people get to grips with the basics. The students who have taken on this course however, recognize that they have been educated and prepared to go straight to the top with FBA.

Genuine Success

If there is one thing that you can take away from reading the Nine University reviews it is that all of those students have found great success as a result of the knowledge which they gained in their course. The success stories just keep coming and there are people who went from knowing nothing about making money online or running a business, who are now crushing it and bringing in hundreds of thousands of dollars each year. Success stories are always a very good indicator of how good a course is, and throughout these reviews there is abundance of them.

Digestible

One man spoke abut how he has suffered from paralysis by analysis when looking to learn more about an Amazon FBA business, and this had actually held him back from launching his own business. This course changed all of that for him however, a sentiment echoed by many others who have written about their experience. This is a course which is designed for its simplicity and it teaches using bitesized chunks of information which the students have clearly been able to digest very easy and put into practice very quickly. Sometimes things are far more complicated than they have to be and it appears that in this course, complicating things is not the way things are done.

If you wish to launch your own Amazon FBA business, this course could very well be the smart move for you.

 

When I was setting up my restaurant in 2011 one of the hardest things that I found was creating a great restaurant name. Now this is something which I knew was important as the power of a good business name cannot be underestimated. I wanted something memorable and something intriguing and after much time spent and consideration, Ayahuasca Orlando was born. The restaurant is latin based and we make a selection of cuisine from Mexico, Colombia and Brazil, so the name seemed to fit right in. If you are trying to come up with a name for your business and you are struggling, here is how I’d recommend finding the name that sticks.

Who You Are

Whilst there are a great many examples of businesses which have cryptic names and have done very well, I always feel that the name should represent what your business is all about, at least to some degree. The name Ayahuasca doesn’t instantly scream restaurant, but it does give the indication of something latino and something a little bit mysterious. Aim to tell a story with the name of your company and for it to represent what you are all about.

Simplicity

I think a trap that so many business owners fall into is that they try to make the name of their business overly complex and as a result they end up with a strange name that nobody really gets. With this in mind I would suggest that you aim for simplicity in your business name, something that is easy to say, easy to remember and that is also punchy.

Marketing

When I was coming up with names for the business I really had one eye on a logo and a marketing campaign in order to test out what would really work. This was much of the reason why I settled on Ayahuasca, because I could easily see what type of logo and marketing strategy we could use with that name. Marketing and branding are going to be key aspects of your business so it makes a lot of sense for you to be thinking of this when you are coming up with your business name. A long winded or boring name is not going to set the world alight when you start marketing it.

Ask For Suggestions, Not Decisions

There is nothing wrong with asking other people to come up with some suggestions for you, but you must ensure that it is you who makes the ultimate decision. Group decisions just don’t work in this regard and this is why you should make sure that you make the final call. When people give suggestions, no matter how ridiculous they may be, they can massively help you in coming up with new ideas and thinking differently about what the name will be. Even if someone gives you an absurd suggestion, it may just tweak your mind into thinking about things differently which can help you get to the name you have been looking for.

Invest time on this as it is very important for your business.

 

Meeting the needs of an online consumer has become non-negotiable. The need for exemplary customer experience is vital to the growth of any business nowadays, especially in the growing digital world.

Customer experience is set to be the next big thing in digital marketing. In fact, UX (user experience) is quickly becoming a vital part of the mix of digital marketing. With so many brands boosting their online presence, consumers are spoilt for choice when it comes to choosing a company to interact with, make a purchase with or to simply follow online.

With this in mind, it’s become imperative that a customer’s journey throughout their online engagement with a brand be absolutely first class, with zero room for any dissatisfaction. Today’s savvy online consumers demand an enjoyable, effortless and efficient customer journey.

Let’s take a closer look at a customer journey road map

With the importance of a customer journey road map taking a major role in digital marketing, let’s get straight into exactly what this map entails.

Essentially, a customer journey road map is a visual depiction that includes every experience your customers have with your organisation. This map typically includes all of your customer’s experience from initial interest, more engagement, transactions, relationship building, after-sales service and hopefully further purchases.

Benefits of creating a customer journey road map

A customer journey map aids businesses to view all interactions from their customer’s point of view. It gives a business an inside view and what it’s like to engage with their business. This is valuable information and gives insight into how organisations can improve their customer’s overall experience.

There’s no doubt of the importance of understanding your customer’s journey with your business, so let’s take a look at some of the benefits of developing a customer journey road map.

• Establishing the different stages of the sales funnel
• Recognising where customers interact more with your business
• Gaining valuable insight from your customer’s point of view
• Identifying gaps or shortfalls in your customer’s journey
• Ensuring customer experience is a satisfying journey
• Understanding what makes a customer return
• Knowing the expectations of your customer
• Picking up on any inter-departmental shortfalls
• Understanding your customer’s pain points

Why is a customer journey road map important

The chances of you experiencing your business as a customer are slim so the ability to take a walk through your customer’s journey is invaluable. Understanding your customer’s pain points and how they really feel about your brand is crucial. How can you fix a problem if you don’t know that it exists?

Knowing and understanding your customer digital behaviour patterns opens up great opportunities and establishes a desire for customer service improvement.

Customer journey road map best practices

Just like each business is different so too is their customer journey road map. However, the best way to streamline yours is to create an infographic – it’s straightforward and easy to understand at a glance.

The main point is to capture your customer’s complete journey and experiences. Taking this into consideration, let’s look at some of the features your customer journey map should include.

• Brand awareness – It all starts with a potential customer noticing your brand, whether online or not. Increasing brand awareness is the starting point of a customer’s journey and it has to be impressive, otherwise a potential customer will move on. Remember, first impressions really do count. Investing in a strong social media brand campaign is one way to do this.
• Interaction count – Understanding where your customer starts and finishes their interaction with your business is key. Collecting data simply isn’t enough, you need to be able to track and understand all their interactions as they move along the sales funnel. Do you know the usual interactions within your business that a customer is likely to have?
• Ease of progression – Take a serious look at the ease with which your customers progress to the next level of their journey with your business. See it from their point of view. Are they experiencing difficulty moving forward? If so, ensure progress is an easy procedure for your customers.
• Breaking barriers – Do you know of any barriers that your customer may be facing when interacting with your business? There must be zero barriers for a potential customer, especially when they’re motivated to make a purchase.

 

Lead generation is at the core of every business’s marketing plans. The concept of lead magnet, therefore, becomes so imperative for any online or offline store. It works for inbound and outbound marketing and contributes to the overall success of your business.

How to Define Lead Magnet?

It’s an exchange for any valuable thing for prospects’ contact information, including email addresses. Reports and free guides in PDF format are the most common lead magnets. The basic goal of a lead magnet is to maximize several targeted leads to help your business assume better fiscal strength.

Is lead magnet important for business?

Yes, a lead magnet is vital for the company because it helps businesses to build relations with customers and marketers. If we gather emails and giving different offers to customers, we can do the marketing of business items very easily. All offers will be emailed to the users, and you can get positive results. Because the door to door marketing is very tough and customers get an email of new offers by the company. It can lead your business to a successful track.

Five-Step Guide to Produce a Lead Magnet

The lead magnet must have the name and purpose to attract the people.

Step 1

Selecting a niche is the first important thing in the creation of a lead magnet. Most of the businessmen get confused and decide to attract all and sundry, which is a drastic mistake. You must take the reverse course and target a limited number of customers. You should try to make a list of people like businessmen, the doctors, the supermarket owners which usually show interest. Making the best lead magnet to attract valuable persons by a niche is important.

Step 2

The second step is to introduce your best and simple services to customers, which attracts the customers. Once you make a value proposition, you must create a reason to compel them to have your lead magnet downloaded.

The best value proposition is to identify the needs of your customers and arrange its delivery before they make up their minds. Don’t try to create significant eBooks; try to create a short offer.

Step 3

Another basic need for a lead magnet is to give a name to it, which attracts people. Whether you’re looking to pitch your clients or customers via an email or a blog post, an attractive headline will go the distance. An attractive title would influence the buying decision of your customers, which in return would boost up your conversions.

The headline is important because it displayed the idea as well as the purpose. People always get attracted to something new. Make your lead magnet special for their customers. It shows the value proposition of a lead magnet and attracts the buyer.

Step 4:

There are somethings which help you to decide the lead magnet you want.

A complex and complicated lead magnet will destroy your strategies and plans. If you don’t make sense, you’re not going to attract attention of your audience. In simple words, all your effort is worth zero. Therefore, it is imperative to create a creative yet simple lead magnet that is able to build a connection with its audience.

You should invest your time and energy in an eBook. It would let you explain your point through transcriptions of your valuable video content. A simple and short video would help you better convey your thoughts. You should want to solve the problems in a quick time because it would help build the trust of your audience in your expertise.

Some of the most used lead magnets are stated hereunder:

1. A guiding report
2. Simple sheets
3. A video trial
4. Interesting quiz
5. Discount offers

Step 5

While working on the lead magnet, keep in mind that who it’s for and what value proposition you are promising to customers. The best magnet lead should be handled by the most qualified members.

What you can offer?

A report or a guideline:

A guide or report can be very useful as can be applicable to a global audience. The main reason behind its success is that it efficiently conveys messages. Focus on a particular goal for a particular buyer persona.

Cheatsheet:

Cheat sheets are of great use because it can deliver the PDF in a short time, and the reader can understand the point without wasting time. Generally, cheat sheets consist of one or two pages as they directly talk about the point.

The below example will further inform you about how lead magnets work on human minds.

You can see that there is a lot of information packed in the image. This is what the very idea of lead magnet is all about: an easy way to deliver information.

Video training:

There is no question about the ability of a video in engaging the target audience. If you don’t have a camera phobia and possess the communication skills required to teach, you can use this as a great lead magnet.

Offer Something Valuable:

You must have been a user of Netflix at some point in life. If you’ve used Netflix, you would have a clear idea of how they capture their business: by giving people a 30-day free trial. People do love to try out things for free.

Who Doesn’t Love Discounts?

We all love discounts and free services, don’t we? For many out there, getting something for free in exchange for an email address is not a big deal. A lot of people do that to enjoy discounted products and different offers. The companies selling physical products get the most out of lead magnets, just like Southwest Airlines did.

Conclusion

Engaging your audience is not the easiest thing to do in today’s world, neither it’s the hardest goal to achieve. The advent of tools like ebooks and lead magnets has made the jobs of online marketers a walk in the park. The tools have allowed businesses to boost their lead generation by building a strong relationship with their customers and potential clients. You can also get the best out of your lead magnets by following the strategies and tips mentioned in this article.

 

Sometimes called Pyramid Selling or Multi-Level Marketing, Network marketing can easily be described as a method of advertising and selling certain products or services, requiring a vendor or salesperson to enlist more people to do the same, ultimately creating a wide and unlimited network of salespeople. With network marketing, each person in the network makes some earnings from all of the people they have enlisted and those further enlisted by their direct recruits.

Network marketing has been around for many years and happens to be a great way for an individual entrepreneur to ensure significant sales of their products, as well as put the word out and create considerable publicity. Some people also describe network marketing has the best opportunity for people who don’t exactly have a lot of time on their hands.

If you’re an independent entrepreneur, network marketing can really turn your business around. Here are a few tips you should use:

Choose Your Target Audience

There are only very few products and services that will easily cut across every demographic. Mostly, your business satisfies specific needs and you must be able to identify those needs as well as the people who desire them the most. When you figure this out, you can market directly to those people. This is the best way to ensure that your recruits are as passionate as you are.

Know When To Let Go

There is always the chance that all of your strategies don’t work on a person or on a particular group of people. You need to train yourself to be able to quickly discern these things so you don’t waste considerable time on people you would probably never be able to convince. This will help you especially if you’re just beginning. As a rule, especially for beginners, it’s usually advised to keep away from family and friends, at least for a while. This is because, sometimes, they are the hardest to convince.

Acquire Knowledge

Even if you’re already a pro, always maintain a very strong hunger for more network marketing tips and strategies. No one can really know everything and the more you learn, the better you get at the job. Every mentor you can have in the network marketing trade is most likely still trying day and night, to acquire more knowledge and learn new strategies. You must constantly improve yourself.

Attend Related Events

There are many things that you can learn at several network marketing events that will do great for your business. Some of these conferences, like the Lyconet Elite Seminar, are the perfect venues for you to meet thousands of other people in the same line of work, at different professional levels and with different experiences. There is a lot you can read and learn on your own, however, there are just some things better and more easily learned when you meet with others to exchange tips, ideas and experiences.

There are several other tips that experienced network marketers use to make significant headway for themselves in the business. The best way to learn more is to actually seek out these people, especially at these seminars, and pick their brains.