San Francisco’s Bay area harbors large innovative technology companies. These companies are protecting, collecting and analyzing a large chunk of the world’s data.

Besides tech giants like Apple and Google, there are numerous startups gaining popularity in San Francisco and Silicon Valley. Let us explore the presence of few emerging tech companies in San Francisco.

Salesforce

Salesforce is a cloud-enabled customer success platform, headquartered in California (the heart of San Francisco). 1000 feet high, the city icon offers great employee incentives and is committed to the cause of delivering social responsibility.

Salesforce is building a talented pool of employees with advanced degrees in Data science, corporate development, research, and product marketing. In the year 2018, Salesforce was featured in Fortune 100 among the best companies to work for.

Insightful decision making, well-designed customer engagement and comprehensive solutions to customer information make it the world’s best Customer Relationship Management Company.

Roblox

With its inception in 2006, Roblox was founded to fuel the imaginations of people globally. Pioneers of shared digital experiences are empowering 100 million users every month to play, imagine and create together. The work culture at Roblox is not only healthy but also intellectually rigorous, energizing and fun. It received the prestige of being named one of 2019’s best workplaces by Fortune. Health and wellness of employees and their families are a priority concern for Roblox. Some benefits and perks include flexible vacation policy, life insurance benefits, daily lunch and snacks, onsite fitness club and commuter benefits.

Airtable

Partly spreadsheet, partly database, Airtable is a cloud collaboration service provider. Users of this database can effectively create a database, column type, records, link tables and publishing views to external websites. Airtable offers a wide range of applications under one umbrella. The idea is not building a one size fits all database but a customizable tool users can manage as per their likes. The company enjoyed a golden status in November, bringing $100 billion series C at a $1.1billion valuation. This 2012 creation is aiming to help non-coders import, optimize and organize their data. Airtable ensures a unified and collaborative work experience facilitating participation from all employees alike. Driven with the feeling of building and delivering quality products, shapes this welcoming community.

Clever

Learning is no longer restricted to classrooms; it has sprawled on various platforms and across many devices. We often find ourselves forgetting passwords to separate login for each of these software’s. Clever as a software uses technology to save teachers time and personalize the learning experience. Education should be equitable and engaging. Clever has earned recognition as one of Inc’s 2019 Best Places to work in America. If you have a passion to improve the future of education, Clever is your ideal place of work. The collaborative culture encourages good vibes, leaving the classroom better than what you found it and always remaining a student.

Eventbrite

Launched in 2006, Eventbrite is a flourishing online event management and ticketing avenue. It has facilitated 3.9 million events in 170 different countries in 2018 singly. Headquartered in San Francisco’s south market, Eventbrite is in search of talented professionals. Luring incentives like free lunch every day and flexible work hours drives employees to strike a work-life balance. The growing team is inviting applicants for various emerging fields in Eventbrite. Obtaining an advanced degree, having sound technical skills and experience in business management are prerequisites for getting employed in Eventbrite.

The San Francisco Bay area is regarded to have endless opportunities for existing and prospective workers in the technology industry. These companies are trusted to have the team, vision, funding, and dedication to stir greater innovation.

 

Real estate investment is one of the best ways to build wealth over time. Real estate represents tangible assets with a finite supply, and there are limitless options to how you can develop a strategy; for example, you can “flip” properties, hold them as cash-generating rental units, or buy and hold while hoping for sharp property appreciation over time.

But as a newcomer in the field of real estate investment, you’ll have the option of starting with commercial or residential real estate—and both may seem appealing. Obviously, you’ll need to spend some time learning about commercial real estate and investment, as well as residential real estate, before making your decision, but at a high level, which is better for beginners?

Barriers to Entry

First, let’s talk about barriers to entry. For the most part, it’s easier to get started with residential real estate investing than it is with commercial real estate investing. There are fewer variables to keep in mind, and the total cost of a residential property is usually less than the cost of a commercial equivalent. In line with this, it’s much easier to get financing for a residential rental property than it is for a commercial property—especially if this is your first investment. Accordingly, if you’re worried about making your first purchase, residential real estate may be the way to go.

Performance Consistency

You can look at performance consistency in a few different ways. For example, if you’re hosting tenants in a property, you may consider tenant turnover and vacancies to be your biggest source of volatility; but we’ll talk about this in the next section. You can also think about future fluctuations in the economy, as well as the local real estate market. If you time a transaction poorly, you’re going to feel it—the question is, are residential or commercial properties more susceptible to volatility following high-level economic effects?

Generally speaking, residential properties are able to perform better during recessions and economic downturns more than commercial spaces. Retailers and small businesses are often quick to fail in the face of adverse economic conditions, and people are much more reluctant to start a business, which could render your property much less appealing. By contrast, people will always need a place to live—and will prioritize paying their rent, even during economic hardships.

Lease Lengths and Vacancies

That said, overall, commercial properties tend to be much better at managing tenant vacancies. Tenant turnover can wreck your property’s cash flow, and add hours of work to your management responsibilities. Generally speaking, businesses signing a lease for a commercial property are more stable, and tend to sign leases for much longer terms. They’re also less likely to “flake” or suddenly change direction. Accordingly, you may be able to generate a more consistent stream of revenue from a commercial rental property.

Potential Return

Comparing commercial and residential real estate investments in terms of potential return, overall, is a bit like comparing apples and oranges. However, commercial properties tend to be more expensive for both investors and renters, and have more flexibility with how you can upgrade and market them. You can also use your commercial properties in more diverse ways. As long as you’re strategically minded, commercial properties tend to have a higher potential return.

Deal Complexity

Of course, because commercial real estate is capable of more functions, it’s also more complicated to analyze. If you’re looking for a deal on a residential rental property, you can use a checklist of common calculations (like cap rate) to determine whether the property is a good value for this price. If you’re trying to analyze the value of a commercial property, you’ll need to consider far more variables and possibilities—which can be overwhelming to a newcomer in the real estate field.

The Bottom Line

Commercial real estate offers several advantages over residential real estate, including a higher potential return and more flexibility in what you can do with the property. However, for most new investors, the complexity of commercial real estate deals and the higher barriers to entry make them unappealing. Most novice investors are better suited to starting with a residential property.

No matter what, it’s going to take years of experience for you to master a real estate strategy. As you manage more transactions, take losses, and benefit from big wins, you’ll gradually get a feel for your own preferences, risk tolerance, and style of investing. Within a few years, you’ll naturally gravitate more toward commercial real estate or residential real estate, and you won’t have to wonder which is strictly “better” or more rewarding. Be patient as you cultivate and hone your real estate investment skills.

 

 

Nine University Reviews – What Students Are Saying About Their Nine University Course

Nine University is an online learning resource which teaches a course that helps students to learn how to launch their very own Amazon FBA business. Fulfillment by Amazon is a brilliant service which works with businesses who are selling on their site and other channels, by managing the storage of their stock and the shipping processes when a customer buys. Whilst studying to learn more about this isn’t essential to launch a business on FBA, having those extra skills is something which can help individuals go from making some money to making mega money. So what are the Nine University reviews saying about the benefits of this course? Let’s take a little look.

Resources and Support

A common issue that many have with online learning is that they are given online resources and then left to their own devices when it comes to learning. The reviews for Nine University on the other hand speak glowingly about how this course features excellent resources such as videos and written information, but also that there is a high level of support for any questions or queries which people may have.

Elite Level Learning

It is clear that this is a course which focuses on helping its students to become elite level sellers when they do eventually launch their Amazon FBA business. This differs greatly from many of the companies that teach this type of thing, because in the main the focus is on helping people get to grips with the basics. The students who have taken on this course however, recognize that they have been educated and prepared to go straight to the top with FBA.

Genuine Success

If there is one thing that you can take away from reading the Nine University reviews it is that all of those students have found great success as a result of the knowledge which they gained in their course. The success stories just keep coming and there are people who went from knowing nothing about making money online or running a business, who are now crushing it and bringing in hundreds of thousands of dollars each year. Success stories are always a very good indicator of how good a course is, and throughout these reviews there is abundance of them.

Digestible

One man spoke abut how he has suffered from paralysis by analysis when looking to learn more about an Amazon FBA business, and this had actually held him back from launching his own business. This course changed all of that for him however, a sentiment echoed by many others who have written about their experience. This is a course which is designed for its simplicity and it teaches using bitesized chunks of information which the students have clearly been able to digest very easy and put into practice very quickly. Sometimes things are far more complicated than they have to be and it appears that in this course, complicating things is not the way things are done.

If you wish to launch your own Amazon FBA business, this course could very well be the smart move for you.

 

When I was setting up my restaurant in 2011 one of the hardest things that I found was creating a great restaurant name. Now this is something which I knew was important as the power of a good business name cannot be underestimated. I wanted something memorable and something intriguing and after much time spent and consideration, Ayahuasca Orlando was born. The restaurant is latin based and we make a selection of cuisine from Mexico, Colombia and Brazil, so the name seemed to fit right in. If you are trying to come up with a name for your business and you are struggling, here is how I’d recommend finding the name that sticks.

Who You Are

Whilst there are a great many examples of businesses which have cryptic names and have done very well, I always feel that the name should represent what your business is all about, at least to some degree. The name Ayahuasca doesn’t instantly scream restaurant, but it does give the indication of something latino and something a little bit mysterious. Aim to tell a story with the name of your company and for it to represent what you are all about.

Simplicity

I think a trap that so many business owners fall into is that they try to make the name of their business overly complex and as a result they end up with a strange name that nobody really gets. With this in mind I would suggest that you aim for simplicity in your business name, something that is easy to say, easy to remember and that is also punchy.

Marketing

When I was coming up with names for the business I really had one eye on a logo and a marketing campaign in order to test out what would really work. This was much of the reason why I settled on Ayahuasca, because I could easily see what type of logo and marketing strategy we could use with that name. Marketing and branding are going to be key aspects of your business so it makes a lot of sense for you to be thinking of this when you are coming up with your business name. A long winded or boring name is not going to set the world alight when you start marketing it.

Ask For Suggestions, Not Decisions

There is nothing wrong with asking other people to come up with some suggestions for you, but you must ensure that it is you who makes the ultimate decision. Group decisions just don’t work in this regard and this is why you should make sure that you make the final call. When people give suggestions, no matter how ridiculous they may be, they can massively help you in coming up with new ideas and thinking differently about what the name will be. Even if someone gives you an absurd suggestion, it may just tweak your mind into thinking about things differently which can help you get to the name you have been looking for.

Invest time on this as it is very important for your business.

 

Meeting the needs of an online consumer has become non-negotiable. The need for exemplary customer experience is vital to the growth of any business nowadays, especially in the growing digital world.

Customer experience is set to be the next big thing in digital marketing. In fact, UX (user experience) is quickly becoming a vital part of the mix of digital marketing. With so many brands boosting their online presence, consumers are spoilt for choice when it comes to choosing a company to interact with, make a purchase with or to simply follow online.

With this in mind, it’s become imperative that a customer’s journey throughout their online engagement with a brand be absolutely first class, with zero room for any dissatisfaction. Today’s savvy online consumers demand an enjoyable, effortless and efficient customer journey.

Let’s take a closer look at a customer journey road map

With the importance of a customer journey road map taking a major role in digital marketing, let’s get straight into exactly what this map entails.

Essentially, a customer journey road map is a visual depiction that includes every experience your customers have with your organisation. This map typically includes all of your customer’s experience from initial interest, more engagement, transactions, relationship building, after-sales service and hopefully further purchases.

Benefits of creating a customer journey road map

A customer journey map aids businesses to view all interactions from their customer’s point of view. It gives a business an inside view and what it’s like to engage with their business. This is valuable information and gives insight into how organisations can improve their customer’s overall experience.

There’s no doubt of the importance of understanding your customer’s journey with your business, so let’s take a look at some of the benefits of developing a customer journey road map.

• Establishing the different stages of the sales funnel
• Recognising where customers interact more with your business
• Gaining valuable insight from your customer’s point of view
• Identifying gaps or shortfalls in your customer’s journey
• Ensuring customer experience is a satisfying journey
• Understanding what makes a customer return
• Knowing the expectations of your customer
• Picking up on any inter-departmental shortfalls
• Understanding your customer’s pain points

Why is a customer journey road map important

The chances of you experiencing your business as a customer are slim so the ability to take a walk through your customer’s journey is invaluable. Understanding your customer’s pain points and how they really feel about your brand is crucial. How can you fix a problem if you don’t know that it exists?

Knowing and understanding your customer digital behaviour patterns opens up great opportunities and establishes a desire for customer service improvement.

Customer journey road map best practices

Just like each business is different so too is their customer journey road map. However, the best way to streamline yours is to create an infographic – it’s straightforward and easy to understand at a glance.

The main point is to capture your customer’s complete journey and experiences. Taking this into consideration, let’s look at some of the features your customer journey map should include.

• Brand awareness – It all starts with a potential customer noticing your brand, whether online or not. Increasing brand awareness is the starting point of a customer’s journey and it has to be impressive, otherwise a potential customer will move on. Remember, first impressions really do count. Investing in a strong social media brand campaign is one way to do this.
• Interaction count – Understanding where your customer starts and finishes their interaction with your business is key. Collecting data simply isn’t enough, you need to be able to track and understand all their interactions as they move along the sales funnel. Do you know the usual interactions within your business that a customer is likely to have?
• Ease of progression – Take a serious look at the ease with which your customers progress to the next level of their journey with your business. See it from their point of view. Are they experiencing difficulty moving forward? If so, ensure progress is an easy procedure for your customers.
• Breaking barriers – Do you know of any barriers that your customer may be facing when interacting with your business? There must be zero barriers for a potential customer, especially when they’re motivated to make a purchase.

 

Lead generation is at the core of every business’s marketing plans. The concept of lead magnet, therefore, becomes so imperative for any online or offline store. It works for inbound and outbound marketing and contributes to the overall success of your business.

How to Define Lead Magnet?

It’s an exchange for any valuable thing for prospects’ contact information, including email addresses. Reports and free guides in PDF format are the most common lead magnets. The basic goal of a lead magnet is to maximize several targeted leads to help your business assume better fiscal strength.

Is lead magnet important for business?

Yes, a lead magnet is vital for the company because it helps businesses to build relations with customers and marketers. If we gather emails and giving different offers to customers, we can do the marketing of business items very easily. All offers will be emailed to the users, and you can get positive results. Because the door to door marketing is very tough and customers get an email of new offers by the company. It can lead your business to a successful track.

Five-Step Guide to Produce a Lead Magnet

The lead magnet must have the name and purpose to attract the people.

Step 1

Selecting a niche is the first important thing in the creation of a lead magnet. Most of the businessmen get confused and decide to attract all and sundry, which is a drastic mistake. You must take the reverse course and target a limited number of customers. You should try to make a list of people like businessmen, the doctors, the supermarket owners which usually show interest. Making the best lead magnet to attract valuable persons by a niche is important.

Step 2

The second step is to introduce your best and simple services to customers, which attracts the customers. Once you make a value proposition, you must create a reason to compel them to have your lead magnet downloaded.

The best value proposition is to identify the needs of your customers and arrange its delivery before they make up their minds. Don’t try to create significant eBooks; try to create a short offer.

Step 3

Another basic need for a lead magnet is to give a name to it, which attracts people. Whether you’re looking to pitch your clients or customers via an email or a blog post, an attractive headline will go the distance. An attractive title would influence the buying decision of your customers, which in return would boost up your conversions.

The headline is important because it displayed the idea as well as the purpose. People always get attracted to something new. Make your lead magnet special for their customers. It shows the value proposition of a lead magnet and attracts the buyer.

Step 4:

There are somethings which help you to decide the lead magnet you want.

A complex and complicated lead magnet will destroy your strategies and plans. If you don’t make sense, you’re not going to attract attention of your audience. In simple words, all your effort is worth zero. Therefore, it is imperative to create a creative yet simple lead magnet that is able to build a connection with its audience.

You should invest your time and energy in an eBook. It would let you explain your point through transcriptions of your valuable video content. A simple and short video would help you better convey your thoughts. You should want to solve the problems in a quick time because it would help build the trust of your audience in your expertise.

Some of the most used lead magnets are stated hereunder:

1. A guiding report
2. Simple sheets
3. A video trial
4. Interesting quiz
5. Discount offers

Step 5

While working on the lead magnet, keep in mind that who it’s for and what value proposition you are promising to customers. The best magnet lead should be handled by the most qualified members.

What you can offer?

A report or a guideline:

A guide or report can be very useful as can be applicable to a global audience. The main reason behind its success is that it efficiently conveys messages. Focus on a particular goal for a particular buyer persona.

Cheatsheet:

Cheat sheets are of great use because it can deliver the PDF in a short time, and the reader can understand the point without wasting time. Generally, cheat sheets consist of one or two pages as they directly talk about the point.

The below example will further inform you about how lead magnets work on human minds.

You can see that there is a lot of information packed in the image. This is what the very idea of lead magnet is all about: an easy way to deliver information.

Video training:

There is no question about the ability of a video in engaging the target audience. If you don’t have a camera phobia and possess the communication skills required to teach, you can use this as a great lead magnet.

Offer Something Valuable:

You must have been a user of Netflix at some point in life. If you’ve used Netflix, you would have a clear idea of how they capture their business: by giving people a 30-day free trial. People do love to try out things for free.

Who Doesn’t Love Discounts?

We all love discounts and free services, don’t we? For many out there, getting something for free in exchange for an email address is not a big deal. A lot of people do that to enjoy discounted products and different offers. The companies selling physical products get the most out of lead magnets, just like Southwest Airlines did.

Conclusion

Engaging your audience is not the easiest thing to do in today’s world, neither it’s the hardest goal to achieve. The advent of tools like ebooks and lead magnets has made the jobs of online marketers a walk in the park. The tools have allowed businesses to boost their lead generation by building a strong relationship with their customers and potential clients. You can also get the best out of your lead magnets by following the strategies and tips mentioned in this article.

 

Sometimes called Pyramid Selling or Multi-Level Marketing, Network marketing can easily be described as a method of advertising and selling certain products or services, requiring a vendor or salesperson to enlist more people to do the same, ultimately creating a wide and unlimited network of salespeople. With network marketing, each person in the network makes some earnings from all of the people they have enlisted and those further enlisted by their direct recruits.

Network marketing has been around for many years and happens to be a great way for an individual entrepreneur to ensure significant sales of their products, as well as put the word out and create considerable publicity. Some people also describe network marketing has the best opportunity for people who don’t exactly have a lot of time on their hands.

If you’re an independent entrepreneur, network marketing can really turn your business around. Here are a few tips you should use:

Choose Your Target Audience

There are only very few products and services that will easily cut across every demographic. Mostly, your business satisfies specific needs and you must be able to identify those needs as well as the people who desire them the most. When you figure this out, you can market directly to those people. This is the best way to ensure that your recruits are as passionate as you are.

Know When To Let Go

There is always the chance that all of your strategies don’t work on a person or on a particular group of people. You need to train yourself to be able to quickly discern these things so you don’t waste considerable time on people you would probably never be able to convince. This will help you especially if you’re just beginning. As a rule, especially for beginners, it’s usually advised to keep away from family and friends, at least for a while. This is because, sometimes, they are the hardest to convince.

Acquire Knowledge

Even if you’re already a pro, always maintain a very strong hunger for more network marketing tips and strategies. No one can really know everything and the more you learn, the better you get at the job. Every mentor you can have in the network marketing trade is most likely still trying day and night, to acquire more knowledge and learn new strategies. You must constantly improve yourself.

Attend Related Events

There are many things that you can learn at several network marketing events that will do great for your business. Some of these conferences, like the Lyconet Elite Seminar, are the perfect venues for you to meet thousands of other people in the same line of work, at different professional levels and with different experiences. There is a lot you can read and learn on your own, however, there are just some things better and more easily learned when you meet with others to exchange tips, ideas and experiences.

There are several other tips that experienced network marketers use to make significant headway for themselves in the business. The best way to learn more is to actually seek out these people, especially at these seminars, and pick their brains.

After a long search our business hired the amazing PR from Interdependence PR and they have helped to completely transform our business. We never realized just how much we needed a PR firm until we got this team on board and there isn’t an area of our business which they have not been able to help. If your company is looking for a PR firm then I would first of all recommend Interdependence, if however you are doing for something different then you need to know what to watch out for when you are meeting with these companies. Each PR firm has its strengths and its weaknesses but there are some which just can’t deliver the job which they are being paid to do. There are some red flags to watch out for when hiring a PR firm and here are what I think you need to watch out for.

Track Record

All PR companies can talk the talk, because that is after all what they do best, unfortunately however not all companies are able to back up their talk and this can be easily seen if you look at their track record. You can speak with customers who have used certain PR companies to find out the truth about their operations and if you run into any negative feedback or complaints, it is best to move on to another company.

Customer Service

There are some industries where a service provider feels like you need their business more than they need yours and the result of this is a terrible attitude when it comes to customer service. At the end of the day you are paying for a certain service with a PR company and if you don’t feel welcomed or you don’t feel as though this will be a company which will utterly dedicate themselves to your business, then they are not worth the money which they are charging.

Results Driven

When you meet with a PR firm what you are looking for is a company who shares your vision of success and what it requires to achieve that. You need a PR company which is wholly driven by results and you need to feel that from them when you meet with them. You are not only looking for the right fit here, but also a team of individuals who convince you that they are just as ready to work towards results as you, if they are not then you should be looking for a different PR firm.

Jack of All Trades

Whilst mots public relations work is very much the same regardless of what sector the company is working in, there are many aspects of what they do which will be industry specific. This is why you should always look out for PR firms who have a certain industrial specialization. If you meet with a firm who claim they can do it all then you should certainly approach with caution, as they may not be able to meet your specific needs.

 

Technological innovations continue to improve manufacturing and packaging. With just in time inventory and delivery, manufacturers can benefit from packaging that is easy to order in precise amounts. Discover how flexible packaging printing is changing the way small and mid-sized businesses package their inventory.

Decreased Costs

Traditional packaging can come with several hidden fees and expenses. Typical packaging requires large orders to offset plate fees and other one-time processing and setup fees. However, bulk orders run the risk of becoming obsolete.

Instead, flexible packaging and innovative wide-web digital printing technology allows flexible packaging to be made in exact amounts with little turnaround. This enables both the packaging provider and your company to save money on printing and setup costs. Keep your packaging up-to-date and eye-catching by implementing new designs as often as you like.

Improved Customer Convenience

Customers love the convenience of flexible packaging. These packages can be made in multiple formats for use with different types of inventory. Packaging options can include the following:

• Flat pouches
• Stand-up pouches
• Roll stock
• Resealable zippers
• Child-resistant packaging

The air-tight seal of these packages helps ensure a longer shelf life for a variety of products. Many manufacturers are turning to flexible packaging due to its lightweight convenience. If you need specialized packaging for any product, particularly a small order, flexible packaging allows you to create a package design that stands out and is convenient for your customer.

Reduced Waste

Digital printing has opened up a whole new way to reduce waste while providing quality packaging. Unlike traditional packaging, flexible packaging that is digitally printed uses less material in the first place.

It’s safe to use for organic food packaging and is a more sustainable alternative that has a significantly smaller footprint than other forms of packaging. From production and transportation of unfilled packaging to the amount of packaging produced to fulfill the same needs, flexible packaging is a great alternative to help protect the environment.

Easily Personalized Packaging

Digitally printed packaging is one of the most customizable options available to manufacturers. Because every step of your package design and manufacturing is done digitally, even small orders can be completely personalized for unique packaging requirements. Alter every aspect of your packaging for multi-SKU orders and avoid any additional fees.

If you need a custom order to reflect a particular marketing campaign, variable imaging can easily adjust your package requirements to add new graphics and promote your current campaign. Unlike other forms of printing, you won’t have to wait for additional setup or be charged fees for modifying your orders on demand.

Learn More

These are just a few benefits that many manufacturers are already enjoying thanks to the latest advances in digital printing and packaging. The HP Indigo 20000 press, along with other advances, create a streamlined packaging model that assists small businesses in competing internationally.

From bulk food packaging to individual wrappers and supplement pouches, find all the convenient, flexible and efficient packaging you need. Contact ePac today to learn how you can place an order of any size and enjoy 10 day turnaround times.

 

For some of us, the concept of search engine optimization just comes naturally. For others, this is definitely not the case. No matter which category you fall into, it’s impossible to deny the importance of developing a search engine optimization strategy for business growth – not even just growth, but survival in general.

No idea what we’re even talking about? Let’s cover some SEO basics before we get into specific strategies. SEO, short for search engine optimization, is essentially the practice of ranking as high as possible on search engines. Not just any search engines, but Google in particular. A statistic from 2018 showed that 2 trillion – that’s trillion, not billion – use Google every year. That correlates to nearly 4 million Google searches per minute.

According to these numbers, ranking high on Google is of the utmost importance. And how does one go about ranking on Google? Through proper SEO strategies and techniques of course! There are plenty of strategies to choose one, but only one that is the ultimate way to see the rankings you’re hoping for.

Improve the Entire User Experience

It doesn’t matter how many internet searchers actually click on your website, if they only stay for a minute and then move on to the next result, you’re not doing so hot. Google can actually tell how long users are staying on your site. Actually, Google can tell exactly what users are doing while on each of your pages. If they lose attention quickly, Google will assume that your website isn’t valuable and give you a low ranking.

To prevent this from happening, focusing on your website and reputation is the first step. It obviously needs to be appealing to the eye, but also functional to the user. Once you’ve got aesthetics and functionality in the bag, you need to focus on the overall quality of the site’s content. Provide valuable, thought-provoking information that your targeted audience will find interesting – and ultimately keep them on your site for longer.

Keywords, Keywords, and More Keywords

The entire SEO world used to be focused solely on using the proper keywords. Now, there is way more involved than just keyword optimization, but it is still extremely important. You can utilize a keyword generator to come up with a list of the most important ones. Then, simply incorporate those throughout your site’s content in a way that flows.

And the #1 Strategy for Optimizing Your Site is…

Voice search! This is something that is becoming incredibly big and will just continue to become more popular. Now that so many people are using devices through Siri, Alexa, and other “virtual assistants”, voice searching is more common than ever. If your site isn’t optimized to cater to voice searches, you’ll start falling behind.

50% of all searches are voice searches, and this percentage is expected to grow even more in the upcoming years. For voice searching, the “searcher” is more likely to use full sentences, specifically in the form of a question. You’d be doing yourself a favor by adding these full-sentence questions throughout your website for full optimization of voice searching.