I wanted to wait until my mortgage application had been approved before I wrote this, and thanks to the guys at Accelerate Mortgage it is now something which I can freely talk about. Th topic of today is why right now is the time, if you are able to, that you should be looking to invest in real estate. Many of you maybe thinking that I am mad to suggest real estate investment given the current climate of the pandemic, but there are in fact many reasons why now is a truly opportune time for those who can, to invest in some residential property.

Here are my reasons for jumping into this investment.

Easy Process

Buying and selling properties can be a pain and the process is not always as quick as it should be. Given that so many around the country are going to be looking to sell their houses quickly, you will be able to get a great price and ensure that you have a very smooth process. The reality is that many financial situations have changed and this is going to result in people looking to get out quickly.

Lower Prices

Some you may be sitting there thinking that it is far better to wait for the post-pandemic crash which so many are waiting for, and there is nothing wrong with doing so if that is your plan. My thought process is this, when the crash comes, many people will have sold already in anticipation of it, and others will face incredibly stiff competition for those bargain basement homes. Given my spending power, which is less than the likes of funds which invest in real estate, it makes more sense for me to buy now, albeit a little higher than if I wait around, and start turning that property into a rentable place to live. For me it is about getting ahead of the curve.

Resilience of the Market

If you are interested in buying real estate then do not listen to anyone who warns you that the prices may not bounce back. As long as you are patient then you are going to be absolutely fine with this investment and there is absolutely no way that they will not bounce back eventually. The real estate market, since the dawn of time, has always grown, it has survived world wars, pandemics and financial collapse, and it will survive this.

Renters Market

Sadly there will be a great number of people who will be moving out of bought accommodation and looking to rent instead of reinvesting and this means that you are not going to have a problem in renting out your property or properties once you have bought them.

Now is a great time to get involved in real estate investing and I would suggest that if you are able to do so, that you throw what you have at residential properties.

It’s easy to come up with an idea for a company, but it’s a completely different challenge turning it into a successful business. The majority of small businesses in Australia shut down within the first year, which is why it’s crucial that you take all the right steps to get your company off the ground properly. Here’s a quick guide on how to maximize your chances of turning your idea into a profitable business.

Conduct market research

It’s normal to get excited when you think of a great idea for a product, but you shouldn’t rush into investing your time and money into it without doing research first. Market research allows you to see whether there is a specific audience that would be interested in buying your product. It also gives you more insight into your potential competitors, as well as their strengths and weaknesses.

Create a business plan

Once you decide that your idea is worth pursuing, one of your first steps should be to create a business plan. Doing this will give you more insight on how to reach your target audience and how much money you need to set aside or raise to get things going. With a good business plan, you’ll know exactly how many people you should hire and what it will take for your company to become profitable. It will also give you an idea on how to expand your business when the time is right.

Pick a location

The physical location of your business is very important for your future employees, as well as potential customers. The location you choose should be based on the type of company you plan to open. Let’s say that you want to start a clothing store. To maximize your chances of becoming a successful shop, it’s important that you find retail space in a busy Australian neighborhood.

If a lot of people pass by your store on a regular basis, you’ll get more customers even if they don’t recognize your brand. On the other hand, if you only require office space to run your company, you should choose a location where there isn’t a lot of traffic. Make sure to also check whether there are sufficient parking spaces at or near the premises for all employees.

Invest in good equipment

One of the first major costs that you’ll have when starting a business is getting office equipment. Regardless of which industry you’re in, you’ll likely need laptops, desktop computers, tablets, monitors, and more. There are only two options for getting the right equipment – rent or buy. In case you’re on a limited budget, it might be best to search for Australian computer rental businesses for equipment. You can also purchase the equipment if you have the budget to deal with the upfront cost.

Hire the right people

Many entrepreneurs take on multiple jobs when they’re in the beginning phases of starting a company. Nevertheless, hiring people is inevitable if you want your business to grow. That’s why it’s imperative to find productive and reliable employees. Ask your friends, family, and former colleagues if they know anyone who’d be interested in joining your company. You can also find talent online or at small business events.

Most people would prefer to do something fulfilling and rewarding with their lives given the opportunity, and the best way to achieve this is to opt for a career that provides this. There are plenty of factors that go into choosing a career, including financial stability, but more importantly, a high amount of reward and satisfaction. Choosing the right career for you goes beyond the salary and provides a lifetime of happiness. For this reason, lots of people choose nursing as a career. Being able to spend your working days helping and being there for others is not only a financially stable choice, but it is also hugely fulfilling and extremely rewarding. There are many factors that go into this, which include:

It’s a Career in Very High Demand

Wherever you are in the world there is always going to be a huge need for nurses. The population around the world is aging, leading to a higher demand for nurses, and there has been an increase in chronic illness. Last year, the COVID-19 pandemic showed us just how important nurses are and always will be around the world. Globally, hospitals and other healthcare organizations need more good nurses than ever before, particularly in the US, where there are a massive nursing shortage and an ongoing demand for nursing positions which has led to a higher salary for nurses and made it easier to find work right away. Nursing is one of the very few positions where you will find yourself needed massively wherever you go.

It’s Emotionally Rewarding

A job that is stable and financially rewarding is one thing, but nothing quite beats working in a position where you are rewarded emotionally at work every day. The nursing profession offers a rewarding experience that is second-to-none, with the opportunity to take care of people who are in need and be there for others during some of the worst times of their lives. Working as a nurse allows you to make a massive impact on the world and make a difference, not only in the individual lives of others but to society as a whole. Nurses are responsible for being a source of support and comfort to those who need it, whether you are helping a patient recover from an injury or illness or supporting a family as they prepare to lose a loved one.

It’s a Flexible Career

As a nurse, you have a lot of choices when it comes to how and where you want to work. There are plenty of options available for nurses outside of hospitals since nurses are needed in a huge range of environments outside of the traditional hospital such as private care facilities, clinics, doctor’s offices, and even in schools and jails. Nurses who are interested in working on the latest treatments can find work in research facilities, while those who enjoy working alone might find that a job visiting patients in their homes is an ideal choice. You can choose where you want to practice your profession as a nurse, and there are even more choices available when it comes to where you would like to specialize. As a nurse, you could opt to work with a wide variety of patients or choose to specialize mainly with children, the elderly, women, infants, or people who have a certain health condition.

It Offers a Lot of Room for Progression

As a nurse, you will never be short of options when it comes to progressing your career. Along with the aforementioned specialty areas, nurses have plenty of opportunities when it comes to moving upwards. Whether you want to continue working in a clinical setting and provide patient care at a higher level, or are interested in leadership and management roles, there is something available for every type of nurse. Nurse leaders and managers are needed in every area of healthcare to manage teams and coordinate patient care. Nurses who would prefer to continue working directly with patients while enjoying a higher salary and higher level of career autonomy may consider becoming a nurse practitioner. This is a position that allows nurses to take more control over their work with the option to run an independent clinic, provide patients with diagnoses and prescribe medication and treatment depending on the state where you work.

It’s Easier Than Ever to Get Into

If you are looking to change your career into nursing and want to get started with this profession as quickly as possible, getting into nursing has never been easier. Thanks to the global shortage of nurses right now, educational institutions and healthcare organizations are working hard to ensure that studying to become a nurse is accessible to anybody who wants to do it. This means an increase in accelerated BSN programs and other online programs that are perfect for aspiring nurses who need an option to study that fits around their current commitments. This accelerated nursing program is the ideal choice for anybody who already holds a non-nursing degree, allowing you to get your BSN and start working as a nurse in half the time you’d expect it to take going down the traditional route. Grants, scholarships, and other funding options are also available for various reasons and from various organizations to make getting into nursing easier for many.

It’s Filled with Learning Opportunities

If you enjoy learning new things, nursing could be the perfect choice of career for you. As a nurse, you are never finished learning and there is always something new to master in the healthcare profession. The medical field is constantly being updated with new research, new tools and technologies, and new healthcare conditions such as COVID-19 that nurses will need to master quickly and thoroughly in order to ensure that they are consistently providing their patients with the best standards of care. If you enjoy being mentally stimulated and always want something new to learn, nursing certainly provides this.

Nursing is one of the most rewarding careers in the world – not just financially and in terms of job stability, but also because you get to make a real difference to the lives of others.

If you are an aspiring entrepreneur or a retail shop owner and hoping to start a business in a state that has a sales tax, then in the next year, you will become familiar with all the sales tax return rituals.

Sales taxes are very important. If you want to be in the legal jurisdiction of the government, you need to pay tax. If you are found neglecting your sales tax duties, you will be punished severely.

Filing sales is a much more complex process than you can think of. You have to be conscious of your business’s financial flow as the sales means showing all your financial flows to the central authorities and paying the sales tax for your business.

The sales tax preparation is time-consuming and creates mental stress for the person who is actually handling all the tax-related concerns.

The tax return format is different and changes with the change in the state. So be knowledgeable about the procedure a statute has on the sales tax return.

Preparation For The Sales Tax Returns

Though the sales tax return process is different for the different states, the main filing process remains the same. Here we have stated a basic format on how you can prepare yourself for the Sales tax Returns.

1. Forms

Forms are very important in filing sales tax returns. Every state has its own form and has different procedures; hence, you need to be aware of the forms used in your states. Once you know those forms. The next step is to get hold of those forms from the official website of the central institution.

For instance, The state of Texas offers its tax return form on an official website in the form of a PDF. You can visit the website, download the form, fill up all the details, and submit it to the responsible authorities.

You can proceed with the form fillup in two ways. First, you can directly fill up online, and second, you can print it out and then follow the traditional method, pencil, and eraser.

2. Collecting Information

But before you can start with the form fillup, you need to have all the necessary information about your financial transaction and accounts. You must need an accounting system that can keep tabs on the business financial flow and collect sales tax. Otherwise, your life will become a hunting ground for invoice and payment receipts at the time of filing tax returns.

Today, almost every business has accounting software that keeps track of every financial transaction within the business jurisdiction.

If you are in the sales business, that means you are liable to pay sales tax. However, you need to itemize the things that might not fall into this category, as there are only selected items on which you have to pay sales tax.

3. Completing The Returns

Now the most crucial part, filing tax returns. The tax return form needs to be filled properly. You need to make sure that your company name, company address, Taxpayer ID are mentioned clearly on the form.

Under them, you will be asked to fill up all the sales and purchase details subject to sales tax. This part is very important as not every product needs to be added to the sales. Several products are not considered under the sales tax. Hence, keep an eye on those kinds of opportunities as they can reduce the amount of taxation.

4. Due Dates

Dues dates are very important when you are preparing yourself for a sales tax return. You have ensured that you are not behind schedule; otherwise, you might miss out on the due dates that might lead to legal action against you.

5. Payments

Now that you have completed the whole process, the only thing left is to ensure that the same amount mentioned in the document is deducted from the account. There have been times that the taxable amount is something else, and the amount deducted is different (more). Hence, after the whole process is completed, reconcile with your banks and check the payments.

Closing Thoughts

Tax preparation is a daunting task, no matter which year it is for you. It is undoubtedly complex for the forest timers, but the same goes for the businesses paying sales tax for the tenth year. Some businesses even hire accountants to deal with this issue.

Liability insurance for contractors protects the policyholder from outside litigations. It offers coverage against mistakes that take place when providing a service as an independent contractor. Although mainly used in the construction business, it can also be adopted in other manufacturing, wholesale, retail, and restaurant sectors.

Do Contractors Need Liability Insurance?

Independent contractors need liability insurance. This is because of a variety of reasons. It depends on the risks, contract, and type of business. Based on your analysis, contractors may also opt for errors and omission insurance.

But since the rate of litigation is rising in the US, it’s better to protect yourself and your business from potential risks arising from those litigations.

When selecting contractors’ liability insurance, you need to look for a few things. Here, they are:

The Sector of the Liability Insurance Package

The first thing you need to look at is the sector. If you’re involved in the construction business, look for packages catering to construction contractors. Similarly, if you’re a plumber contracted to fix leakage in a building, opt for packages meant explicitly for your business. Similarly, painters and home renovation contractors should look for specific insurance types.

But, general liability insurance for contractors covers every type of contractor irrespective of their sector. But specificity goes an extra mile in providing the exact coverage you need.

Type of the Insurance package

When purchasing a liability insurance package, check the package. It’s worth mentioning that not every insurance policy covering contractors against damage lawsuits is called liability insurance. There are Errors and Omission Liability Insurance that protects against negligent professional service. You may then find Directors and Officers Insurance or D&O Insurance that provides protection, especially to directors and nominated officers of a firm. This ensures they’re not sued for the damage.

There are options like customer injury protection type, customer property damage protection, libel and slander protection type, and products-completed operations insurance in liability insurance itself.

It would be best to discuss with your independent agent selecting the correct package for your contracting business.

Price and Premium

The next thing you should look at is the price. Since there are different types of liability insurance packages, prices tend to vary too. Generally, packages that have more coverage cost more. On the other hand, packages with lower coverage have a lower price tag.

While the lower-priced package might sound appealing, you shouldn’t go for it simply because it’s cheaper. Take into account your business model, sector, and what could go wrong. If there’s a chance of a disaster for the client because of your negligence, higher-priced packages are worth the investment. They will cover you against high-value litigations.

You should also ensure that the package fits within your budget without hurting your bottom-line.

Modifications to the Existing Insurance Package

Business insurance is different from personal insurance, as businesses are highly dynamic. The needs and requirements keep on changing from time to time. Therefore, it’s better if your insurance package can be changed accordingly.

Today, you might be a 10-person contracting agency. But in the future, you may double up to 50 or reduce the number to 5. Therefore, a package for a 10-Person Company might not suit the needs of a 50 or 5-person Company. You might end up overpaying or underpaying.

Also, by bundling your insurance policies, you often save money while increasing coverage. So it’s better if liability insurance for contractors offers dynamic options rather than static.

Terms and Conditions, Disclaimers

Finally, you should check all the terms and conditions mentioned in the policy. The policies are notorious for being multi-pages long. But you need to take the pain to go through them all. In case that’s not possible, you can ask your lawyer to go through it.

By protecting your contracting business against litigations, you’re mitigating high risks that can potentially take down your company. Irrespective of which sector you’re in, you should get liability insurance sooner rather than later.

Businesses have taken a big hit during the coronavirus pandemic, and many of them are struggling to keep their heads above water. This is something that plays a massive part in the process of running a business, and it’s something you need to make sure you focus on. There are plenty of great ideas that can be used to help with this, and it’s essential that you try to do as much as possible to work on being able to improve the company.

You have an opportunity now to try to work on taking the right steps that will help you to improve and grow as a business, and you should be looking at how best to do this. You’ve got a lot of things to consider when it comes to helping your company survive in a post-COVID world, and you’re going to have to take steps that are going to help you achieve this as much as possible.

Cut Operational Costs

Operational costs eat into business finances in a big way, but there is just no avoiding them. So many companies are starting to feel the impact of these costs since the pandemic has caused economic turbulence. That’s why it is so important to come up with ideas that are going to help you run the business better, and there are a lot of things that you need to make the most of with this. Try to come up with ideas that are going to help you here, and this is something that you need to make the best of right now moving forward. Look at some of the best ways of trimming the costs of running your business, and understand how much this is going to impact you and your business.

Make Your Marketing Better

Marketing the brand is key, and this is something you are probably going to need to improve and alter as much as possible when it comes to improving the process. There are a lot of things that play a massive part in this, and you need to look at what it takes to make your marketing better. There are a lot of excellent ways of being able to do this, and you need to look for a more diverse and involved marketing strategy, one that is going to have massive impacts on the business, and will go a long way towards helping bring in more customers as a result.

Finance the Company

You also need to look at doing what you can to finance the business and make sure it gets the funding it needs. This is so important moving forward because you need to ensure that your company has plenty of money to allow it to grow and continue operating. That’s why you should be looking at things like personal loans for business, as well as what you need to be making the most of moving forward right now. Try to think about some of the best ways of being able to achieve this right now.

As you can see, there are a lot of things that you need to work on right now, and this is so important for getting things right in the future. Make sure you are focused on doing as much as possible to work on taking things to the next level. As a business, you need to look at the best ways of achieving success, as well as how you can navigate COVID as a modern business right now.

When Soul Quest Church was born my intention was nothing more than creating a cool record store where people would feel comfortable coming to dig for vinyl and hopefully to meet like minded folk. This was my very first business and as with every other business, during the first couple of years some things went better than others. I named the store Soul Quest simply because of something my grandma said to me off the cuff many years ago, I had no idea how much power the name would bring. I got lucky but I have learned just how important it is that when you name your business, you make sure its a killer one.

Sticks in the Mind

I very quickly started to see more new customers and to be honest I was getting custom to the level of some of my competitors. I used to ask customers where they’d heard about us and how they knew we were here, and there were so many of them who said that they’d heard there was a new record store in town, and that Soul Quest was a name which intrigued them. Amazingly I was going to call the store DJ Records, I am absolutely certain that had I done that, things would have been very different indeed. This is a name which creates intrigue and makes people want to come and check it out.

Branding

Within the first 6 months the name of the store had been such a hot topic of debate that I thought I might be able to maximize my opportunities and create some cool merch bearing the name. The first thing we did was to create some record bags, which meant that when people bought records we could count ons hem free marketing as they walked the streets. These bags sold out within a week, which really got me thinking. We now offer t-shirts, mugs, caps and pins with the Soul Quest brand on it and it has been a real money spinner. Creating a brand is how you achieve real success in business and 50% of creating a great brand is having an awesome name which you can grow.

Telling the Story

For me a great business name should do one of two things, it should either tell the story about what the business is about or it should create than sense of mystery which makes people want to come and see what it is all about. Soul Quest Records half tells the story of what we do, and the rest of it is where that mystery comes from. This means that whenever people see our name online or on merchandise, they want to know more about it. I have had customers who’ve told me that they were asked in the street what the store was all about.

Ultimately the name of your business is a marketing tool, a tool for creating and growing the brand, and a tool to bring in more people to the business, make sure you get yours right.

That stat alone should be able to tempt you to use Instagram for your business’s growth and success. However, the success of Instagram needs more than just Instagrammable photos. You will also need to connect your activity to your business goal and attracting the right people to interact and engage with.

To grow your bottom line on Instagram, you need to build a following of interested people who genuinely wish to connect with your business. So, how do you that?

Quality contents.

You can hire an agency like the LosFamos social media marketing agency too create Instagram quality contents for you or do it yourself with the following steps:

1. Set Goals

For your business to achieve success on Instagram, you need to limit your goals and make them specific. Do you want to:

• Increase your product sales?
• Increase traffic on your website?
• Gain new email subscribers?

Once you know what your business goals are, then you can think of the kind of content that supports these goals.

2. Tell Your Story With Pictures

The easiest place you can start is with photos of people, bringing a personal touch to your business. The trick is linking these photos to your goal. If you successfully match these things together, then your posted photos will show your followers a story that conveys a message.

If your goal is to increase sales, you can share images of people using your products. If your goal is to recruit new employees, then you can post your happy employees in action. You can also go with product-focused photos. For instance, if you want to boost sales by increasing interest in the technical specs, then you can post behind the scene pictures of your manufacturing process.

Then, aim to post at least 1 – 2 photos every day and at least 1 video if you can. Regardless of the kind of images you want to share, original photos are crucial. As a photo-sharing network, Instagram users expect you to post original photos and not just some recycled stock images.

3. Interesting Captions and Hashtags

Once you have an image to share, you will need an interesting caption. Be engaging and descriptive and make sure to put the best information first so that it is easily visible in your followers’ news feed.

Hashtags should not be forgotten. They are somewhat a catalog system that can help you connect with a new audience.

What would users search if they were looking for content like yours? Come up with a list of all relevant hashtags that can make your content easier to find. Then, search them on Instagram.

See how other hashtags are used with them and determine if they are relevant to your goals and business. General hashtags may have a wider reach however, you will not be able to reach a targeted audience. Your objective is to be discoverable by the right audience, so make sure to choose specific hashtags.

So, how many hashtags should you use?

At least 5 – 15 seems to work best.

Now, if you want to stand out a bit more, you can place these hashtags in a comment instead of directly with the image.

Lastly, don’t forget the geo location feature on your posts. This is particularly important for the traditional brick and mortar businesses where you want people to come and visit your physical store.

Conducting business is one of the most basic needs of a human. The primitive man did business quite differently from what we do now. Barter was the most prevalent system of trade in the absence of a currency. As humans evolved, they found better and convenient ways to make profits, a process that also involved hiring more people. Fast forward to the 21st century; now we have technologies that we couldn’t even imagine a few decades back. The point to ponder, however, is, do the methods of conducting businesses change as drastically as the evolution of technology? Whatever the case, technological made things a lot easier than before. Getting in touch with your client, business partners, or anyone has never been easier. So much so, that now businesses can be set up sitting at home, which becomes even more crucial in the presence of a pandemic dictating us to stay at home.

You might think that you do not own a business as you have a 9 to 5 job but think again. Almost everyone has some connections to industry one way or the other, whether directly or through some employer. So, knowing a thing or two about their conduct is sometimes crucial. You might even decide to quit your job and embark upon the adventure of venturing your own company someday so that you could use some knowledge. Every business, no matter what the circumstances have one common goal every time of the year; expand. The urge to climb up the social ladder inspires the business owners to grow and increase their profits, manifolds no matter the circumstances. Expansion is also beneficial to the employees since they get raises, or even more, people get employed, helping the businesses grow. Many people are lucky enough to get an education in something they want to do with their life, like a business. Though the doors of knowledge acquisition never close, you can always opt for an online business degree if you want to learn more about the ways to excel in it. Nevertheless, here are a few tips to get you started, and you can always build upon them.

• CREATE A SALES FUNNEL

If you are not aware of a sales funnel, don’t worry, we will explain. Imagine a real-life funnel used to create a way for a large quantity of the substance to pass through a streamlined path. Though unlike that, in the case of the sales funnel, not everyone entering the funnel might necessarily give through. It is, in fact, a step by step process through which a potential customer gets the awareness of the product, develops an interest, makes a decision, and takes action. The idea is to facilitate the customer in every step of the process, so their decision-making is more favorable to the company. Every business owner should know that the potential client passes through a buyer’s psychological process, and tapping into that process by easing it, is the best thing a marketer can do. Workable and dynamic sales funnel the expansion of your business much more manageable.

• IMPROVE CUSTOMER MANAGEMENT

At the start of the business, you might not have enough clients, so you manage your customers manually, which is a good start. However, as the business grows, this task becomes cumbersome. The problem with something becoming a burden is, you want to get it done with as soon as possible, which consequently affects performance. Giving an excellent experience to the customer and listening to their complaints and feedback is crucial for any company to thrive better. To scale your business, you must get a customer management system to automate the process and even make it better. Depending on your line of work, there are several options available, though we recommend that you look for cloud-based software. A study concludes that better customer management enhances customer satisfaction resulting in increased profitability.

• RESEARCH YOUR COMPETITORS

You can never scale your business without knowing what you are up against in the game. You will have several business competitors in the markets doing much better than you, and there are reasons for that. They provide more services, or better services, probably for a better price. The best way to get better is by keeping an eye on the competition and try to understand why more people go for them instead of you? They might have a better marketing strategy or better customer service. So, you should collect the necessary information about them and get to your drawing board to see what you can do to outperform them and win clients. You think you might be providing the best possible services to the customers, but you can never be sure without doing your homework about the competitors.

• CUSTOMER LOYALTY PROGRAM

If you are in business, you must already know that finding new customers is difficult. It is up to three times costlier to find a new customer than retaining the old ones. So, you must focus more on keeping customers once they have already conducted some business with you. Since they already know what you offer and the quality of your service, you will find it easier to persuade them for future business. You should also provide them with incentives for spending more with you, so conducting business with you looks more feasible to them. Such a program will also attract more clients who plan on doing long-term deals to leverage the benefits.

• DEVELOP STRATEGIC PARTNERSHIPS

Scout the market for potential partners that might be interested in having a long-term partnership. Build a mailing list to offer your news services to several people at a time. Doing so will not only improve your relationship with potential clients but also aid in bringing swaths of customers your way. Though it is easier said than done, when you are looking for potential partners, look for companies that complement yours.

• DIVERSIFY

Your offers might be useful, but to reach a broader range of clients, you must diversify your offers. Not every client has similar needs, and you must try to find new ways to woo them by offering something different. The best way to start is to identify the novel options that your business niche can offer, or what are the add-ons that you can add to the existing services you provide.

• LEVERAGE TECHNOLOGY

Yeah, you must already be taking help from technology for conducting your business, but there are several ways to reach more clients. Social media ads help a great deal with the options of appearing to your potential clients filtered by age, location, or occupation. There are other platforms like Upwork, Amazon, and Airbnb, depending on your business niche to help you.

CONCLUSION

Running and expanding a business requires endeavor, and you can never really predict what happens next. Business is a risky adventure, but the gains are much more fruitful than a tedious and enervating nine to five job. Most of the successful business follows similar working principles through which they pursue the customers, make profits, and expand into new avenues. We gave you a synopsis of some of these principles, which, if implemented, will surely help you a great deal.