The onset of the vast digital space has made it easier for businesspersons to advertise their businesses online. Since access to the online space is easy, it is common to see businesses promoting products or services that are similar to yours. This immediately prompts the need for you to differentiate your business through effective digital marketing by using AdWords. Paying for AdWords to enhance your digital marketing is an effective way to help your business grow. Let us look at how you can use it as a catalyst for increased sales.
Include your physical location
Although some businesses are purely online, you may have a physical store where customers can access your goods or services. In an era where con artists take advantage of the flourishing online space, your target audience is likely to trust you if you include a physical location. It is in this location that potential customers are converted into buyers. Having this information is important when you are offering discounts or running a special offer exclusive to the store.
Specify calls only
The call-only option is a brilliant marketing tool that immediately separates your business from others on the web. When an interested online user searches for a product, they are likely to settle for an ad that has a phone number for easy communication. Lack of this feature means the user will have to access your website first to get the phone number and make the phone call, therefore, lengthening the process. You stand a higher chance of retaining the potential customer when they see the phone number at the first click.
Optimize your landing page
In most cases, the keywords you choose will lead the visitor to your website’s landing page. The content on this page and the clarity of the call-to-action will determine whether the visitor remains interested or leaves your page. Therefore, having a landing page that is in line with the ad will convince the potential customer to engage with your business. The call-to-action should be visible with words that are short and clear.
Be keen on positive and negative keywords
The keywords used to attract visitors to your business should be well thought out. Make sure you have positive keywords that quickly define what your business is about. At the same time, ensure you list the negative keywords. In this case, your ad will not be popping up if a web user types a search that contains the words you have listed. The last thing you need is to pay for clicks that will not convert to a customer. You can seek the help of a Google AdWords consultant to guide you on this.
Pay attention to the conversions
While it is easy to be distracted by the cost of clicks, you should focus on the conversions that the keywords are bringing in. Once you find out which keywords are more effective, you can get rid of the others that cost you money but have no returns.
Take a look at Broadplace and choose a pay-per-click arrangement that best suits your business.
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