Having a bad rep is never a good thing, especially when it comes to the reputation of a company. If your brand starts to get a bad rep, your profits will start to take a hit. As a company leader, you need remember that people talk, and they love to talk online where their faces might not be seen, but their words are definitely still heard.
Many companies around the world are investing time and money in reputation management and repair, way more than they ever have before. You might be wondering, “why such a spike in the world of reputation management?” Here’s what you need to know about the ever growing importance of brand reputation management.
Reputation Management Took a Different Form in the Past
Although online reputation management is a newer concept, the practice for a company to maintain a positive reputation is not new at all. This has been around for centuries and was even a thing in ancient times. When someone is selling a service or product, obviously that person needs to maintain a good rep with the people to keep business coming in.
However, reputation management has changed significantly over the years. Now that the majority of business is conducted online, the entire user experience has changed. A consumer doesn’t even have to leave the comforts of home to buy something. Groceries can be delivered, TVs can be installed, just about anything can be done with a few clicks of a button on a smartphone.
Because your user spends so much time trolling the web, your focus needs to be maintaining your online reputation. No longer do you need to be as concerned about your retail store location (if you even have one), but instead you need to focus on your website.
What does the future hold for reputation management?
Modern day reputation management includes everything from monitoring online reviews to improving a brand’s presence on social media. The ways of online reputation management have been established, but nobody knows exactly what the future will hold. Technology is changing by the day, meaning the user experience is changing at a rapid pace as well. What does this mean for reputation management?
It is predicted that online reputation management will only continue to grow as a key marketing and branding tool. Some experts even believe that reputation management strategies will be used by nearly 100% of companies worldwide by the year 2022.
Your company might even be practicing reputation without even realizing it. If you are working to build your social media following, practicing search engine optimization, or monitoring your online reviews you are managing your reputation. You can take it a step further though by hiring a company that specializes in rep management; you’re likely to see some amazing results.
How to Find a Top Reputation Management Firm
First, you need to look into the firm’s reputation (see what we did there). This is true any time you are looking to hire a service or purchase a product. You can look into a company’s reputation but researching what they stand for, reading reviews and testimonials, and checking them out on social media.