Focusing on social media could be the smartest thing you ever do for your company. Billions of people around the world spend an absurd amount of time on social media platforms every single day… and you could be reaching every single one of them if you join forces with a social media advertising agency.
Once you have established that you should indeed start focusing more on social media as a marketing platform, it is time to develop a strategy. Here’s how to get started.
Set Reachable Goals
Before anything else, you should determine what your hopes are for social media in the near future. Perhaps you want to increase your following, create a business partnership, or just have a better presence overall. Whatever your goals might be, try and set attainable ones that can be accomplished within your desired timeframe. Completely revamping your Facebook business account overnight won’t be possible.
Perform Analytics on Your Audience
The next step is to perform research on your audience. Not only who your audience is, but things like their likes, interests, dislikes, and overall outlook on life. This can be done using a social media analytics tool or hiring a professional to analyze everything for you. So much of what you need to know about your target audience is already available to you, you just need to compile the data and analyze it.
Determine Important Metrics
Social media metrics are the pieces of data that give you knowledge on your social media marketing performance. You should be focusing on the metrics that matter for growing your company’s profits, not just things like shares and likes. You need to be focusing more on the metrics that are leading to high engagement and sales. Here are a few additional metrics you should keep an eye on:
- Organic and paid likes
- Hashtag performance
Research Your Competitors
There is nothing sneaky about looking into your competition. Chances are, they have already done the same thing to your. Before you start dumping money into your marketing efforts, take a look at how your main competition is marketing itself. You can do this by just observing or use an analytics tool in order to dig deep.
The purpose of this is not to steal ideas or be sketchy in any way. It is simply to see what is working for them, and more importantly how you can improve their model and apply it to your own marketing strategy. You might even learn what not to do by looking at your competition’s social media accounts.
Engaging Content is Key
You can share as much information as you like on Facebook, but if what you share is never your original content you might not seem like a credible source. Creating your own original content to be posted on your website’s blog page or social media accounts is an amazing way to make your brand more reputable. As long as you create thought-provoking, relevant, accurate, valuable, and entertaining content you can’t go wrong.