After a long search our business hired the amazing PR from Interdependence PR and they have helped to completely transform our business. We never realized just how much we needed a PR firm until we got this team on board and there isn’t an area of our business which they have not been able to help. If your company is looking for a PR firm then I would first of all recommend Interdependence, if however you are doing for something different then you need to know what to watch out for when you are meeting with these companies. Each PR firm has its strengths and its weaknesses but there are some which just can’t deliver the job which they are being paid to do. There are some red flags to watch out for when hiring a PR firm and here are what I think you need to watch out for.
All PR companies can talk the talk, because that is after all what they do best, unfortunately however not all companies are able to back up their talk and this can be easily seen if you look at their track record. You can speak with customers who have used certain PR companies to find out the truth about their operations and if you run into any negative feedback or complaints, it is best to move on to another company.
There are some industries where a service provider feels like you need their business more than they need yours and the result of this is a terrible attitude when it comes to customer service. At the end of the day you are paying for a certain service with a PR company and if you don’t feel welcomed or you don’t feel as though this will be a company which will utterly dedicate themselves to your business, then they are not worth the money which they are charging.
When you meet with a PR firm what you are looking for is a company who shares your vision of success and what it requires to achieve that. You need a PR company which is wholly driven by results and you need to feel that from them when you meet with them. You are not only looking for the right fit here, but also a team of individuals who convince you that they are just as ready to work towards results as you, if they are not then you should be looking for a different PR firm.
Jack of All Trades
Whilst mots public relations work is very much the same regardless of what sector the company is working in, there are many aspects of what they do which will be industry specific. This is why you should always look out for PR firms who have a certain industrial specialization. If you meet with a firm who claim they can do it all then you should certainly approach with caution, as they may not be able to meet your specific needs.