The relevance of video marketing for any business having a website cannot be sidelined. Its significance is of substantial benefit that ranges from an increase in web traffic to high sales conversion rates. Unless your consumers are more into reading, video content, especially for product tutorials, are more relatable and viewable. They are a vital marketing tool, and the costs associated should not render them a secondary option. Video agencies such as Liquona offer videography services aimed at optimising your business needs.
The integral factor for utilising videography services in this millennial age is the “social media influencer” aspect that is such a force to reckon with. For example, a large section of the beauty industry has focused its marketing plans on utilising influencers who have a relatively higher following and trust compared to the main website.
Videos provide a platform to convey the targeted emotions, goal, and the tone of the brand. This strategy was not considered mainstream in the past and was usually labelled as a costly expense due to cost-prohibitive factors such as equipment, location, and a lengthy production cycle. However, with the increase in the number of agencies offering video production services, the prices have significantly reduced, and the quality has improved.
Here are reasons why your business should invest in video marketing:
Video tailored adverts are specific and more trustworthy compared to written content. It significantly reduces the time customers have to skim through articles looking for particular keywords, therefore, making them more appealing. For example, online car buyers are more thrilled with seeing videos of their ideal car on the track and can evaluate their performance from that rather than depending on written specifics.
Improves Customer Engagement
The engagement level on videos is much higher compared to other media of communication. Videos can provide live interactions with the target market and create an opportunity for buyers to voice their concerns. Through this, brands collect vital information to be used for brand development. It also becomes much easier to close sceptical buyers who want a more detailed presentation of your product or service.
Better Conversion and Sales Rates
If your business relied on text to drive sales and its result was appealing, titling your approach towards video marketing can turn appealing sales rates to massively handsome profits. After watching videos, consumers are more inclined to press the purchase button compared to written content where they may prefer to conduct more research for convincing information.
Improves Ranking on Search Engines
Getting higher conversion rates is in direct reference to one’s position on search engines. Video content marketing is one way to improve your ranking and drive sales. Videos created with specific keywords and phrases tends to rank better.
Distribution channels for awareness and sales driven videos encompass popular social spaces such as Facebook, Twitter, Instagram, and other professional communities such as LinkedIn, among others. Placing the ads on these channels should be dictated by the number of targeted consumers in that platform and the probability for more likes and shares. Invest more in reputable agencies that produce high-quality content. Low-quality content may be cheaper but not worthy of competition.
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