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Using Ad Words to Boost Sales

The onset of the vast digital space has made it easier for businesspersons to advertise their businesses online. Since access to the online space is easy, it is common to see businesses promoting products or services that are similar to yours. This immediately prompts the need for you to differentiate your business through effective digital marketing by using AdWords. Paying for AdWords to enhance your digital marketing is an effective way to help your business grow. Let us look at how you can use it as a catalyst for increased sales.

Include your physical location

Although some businesses are purely online, you may have a physical store where customers can access your goods or services. In an era where con artists take advantage of the flourishing online space, your target audience is likely to trust you if you include a physical location. It is in this location that potential customers are converted into buyers. Having this information is important when you are offering discounts or running a special offer exclusive to the store.

Specify calls only

The call-only option is a brilliant marketing tool that immediately separates your business from others on the web. When an interested online user searches for a product, they are likely to settle for an ad that has a phone number for easy communication. Lack of this feature means the user will have to access your website first to get the phone number and make the phone call, therefore, lengthening the process. You stand a higher chance of retaining the potential customer when they see the phone number at the first click.

Optimize your landing page

In most cases, the keywords you choose will lead the visitor to your website’s landing page. The content on this page and the clarity of the call-to-action will determine whether the visitor remains interested or leaves your page. Therefore, having a landing page that is in line with the ad will convince the potential customer to engage with your business. The call-to-action should be visible with words that are short and clear.

Be keen on positive and negative keywords

The keywords used to attract visitors to your business should be well thought out. Make sure you have positive keywords that quickly define what your business is about. At the same time, ensure you list the negative keywords. In this case, your ad will not be popping up if a web user types a search that contains the words you have listed. The last thing you need is to pay for clicks that will not convert to a customer. You can seek the help of a Google AdWords consultant to guide you on this.

Pay attention to the conversions

While it is easy to be distracted by the cost of clicks, you should focus on the conversions that the keywords are bringing in. Once you find out which keywords are more effective, you can get rid of the others that cost you money but have no returns.

Take a look at Broadplace and choose a pay-per-click arrangement that best suits your business.

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Virtual, A Reality – The Impact Of Digital Technology On Entrepreneurship

Thailand is just one place experiencing the benefits of a digital revolution that has really helped catapult many businesses in the area. Whether working remotely or through the virtual office, working in a digital climate can be expensive but in the long run, these applications allow businesses a lot more flexibility in the everyday management of a business. More significantly, it has helped the country’s business community remove barriers that traditional business formats could not address.

The remote-working situation has evolved to help business create platforms and primarily through the advent of virtual office suites that can help businesses use office space cost-effectively and efficiently. With a mix between online and offline office space, businesses can manipulate the business terrain to their advantage because these online tools simply make manoeuvring in virtual reality much easier. Take a look at Servcorp Thailand to see the many features of the modern virtual office by clicking onto the following link http://www.servcorp.co.th/en/virtual-offices/.

Keep reading to learn about how digital technology has really shaped modern entrepreneurship.

Digital Nomadism

One of the major offshoots of digital technology is the creation of a fleet of professionals who, as opposed to consigning them to one work location, travel the world to work for companies on contract. These professionals simply work in an online format in the host country of the organisation with whom they work. In many ways, it has removed them from the monotony of a full-time position, but through travel, these professionals are exposed to a number of ideas and business practices around the world.

Shared Space Lifestyle

Then, digital technology has contributed to the shared space phenomenon. Coworking, especially, has seen a surge in entrepreneurship just in terms of the number of spaces cropping in the country. Technology has made it possible for large numbers of people to work in one office while sharing the same internet connection and office amenities.

The virtual office has also created a cottage industry of serviced offices that provide a variety of plans for entrepreneurs trying to establish their businesses. With access to office space and a reliable internet connection, businesses can essentially determine the tempo of their work days. More importantly, this technology has presented businesses with the chance to save a load of cash on office space.

An Expanding Business Perspective

The virtual office and the technology that supports it has provided businesses with a way to understand business beyond their immediate borders. With a landscape that extends into an online universe, geographic limitations are no longer an issue when trying to establish your business. Thai businesses can build teams or partner with any business from around the world and simply through a fast internet connection.

Expediting Business

Digital technology has also been at the root of expediting much of business. Documents can be shared between professionals working in different locations around the world. Signatures can be received within minutes of being sent to the recipient, and communication is no longer a problem for professionals working distances away from each other but together. Then, electronic money transfers have made transactions between customers and their patrons move very quickly. Ultimately, digital technology has heralded in an age where businesses move at the speed of light.

Industry Made More Convenient

Technology in our everyday lives has made our existence very easy and simplified. For business and the entrepreneur, digital technology has not only made work convenient, but it has also provided access to many entrepreneurs with an idea but without the platform. Through the virtual office, though, it has provided infrastructure and organisation to an already established online landscape.

To read more on topics like this, check out the business category.

Why Video Content Marketing Is Important for Businesses

The relevance of video marketing for any business having a website cannot be sidelined. Its significance is of substantial benefit that ranges from an increase in web traffic to high sales conversion rates. Unless your consumers are more into reading, video content, especially for product tutorials, are more relatable and viewable. They are a vital marketing tool, and the costs associated should not render them a secondary option. Video agencies such as Liquona offer videography services aimed at optimising your business needs.

The integral factor for utilising videography services in this millennial age is the “social media influencer” aspect that is such a force to reckon with. For example, a large section of the beauty industry has focused its marketing plans on utilising influencers who have a relatively higher following and trust compared to the main website.

Videos provide a platform to convey the targeted emotions, goal, and the tone of the brand. This strategy was not considered mainstream in the past and was usually labelled as a costly expense due to cost-prohibitive factors such as equipment, location, and a lengthy production cycle. However, with the increase in the number of agencies offering video production services, the prices have significantly reduced, and the quality has improved.

Here are reasons why your business should invest in video marketing:

Builds Trust

Video tailored adverts are specific and more trustworthy compared to written content. It significantly reduces the time customers have to skim through articles looking for particular keywords, therefore, making them more appealing. For example, online car buyers are more thrilled with seeing videos of their ideal car on the track and can evaluate their performance from that rather than depending on written specifics.

Improves Customer Engagement

The engagement level on videos is much higher compared to other media of communication. Videos can provide live interactions with the target market and create an opportunity for buyers to voice their concerns. Through this, brands collect vital information to be used for brand development. It also becomes much easier to close sceptical buyers who want a more detailed presentation of your product or service.

Better Conversion and Sales Rates

If your business relied on text to drive sales and its result was appealing, titling your approach towards video marketing can turn appealing sales rates to massively handsome profits. After watching videos, consumers are more inclined to press the purchase button compared to written content where they may prefer to conduct more research for convincing information.

Improves Ranking on Search Engines

Getting higher conversion rates is in direct reference to one’s position on search engines. Video content marketing is one way to improve your ranking and drive sales. Videos created with specific keywords and phrases tends to rank better.

Distribution channels for awareness and sales driven videos encompass popular social spaces such as Facebook, Twitter, Instagram, and other professional communities such as LinkedIn, among others. Placing the ads on these channels should be dictated by the number of targeted consumers in that platform and the probability for more likes and shares. Invest more in reputable agencies that produce high-quality content. Low-quality content may be cheaper but not worthy of competition.

To read more on topics like this, check out the business category.

Benefits of the SEC Whistleblower Program

If you have information on violations of securities laws, you can take advantage of the SEC whistleblower program to report the crime and get compensation for your effort. Congress launched the program to help reduce the number of people engaged in securities manipulation and other scams that harm the economy.

Since such violations discourage investors and remove trust from the system, stopping them is in everyone’s best interest. The best part is that you can collect compensation if your report meets the requirements.

How the SEC Whistleblower Program Works

The SEC whistleblower program offers rewards to anyone who provides the government with new information that leads to sanctions against a violator. If you have information you would like to submit, you can do so on the U.S. Securities and Exchange Commission’s website, or you can print a form and mail it to them.

The government must impose sanctions of at least $1 million before you are eligible to collect your reward, and you can get between 10 and 30 percent of the damages collected depending on the value of your tip. After you make your report, you must review the website each day to see if the U.S. Securities and Exchange Commission takes action related to the information you submitted. You have 90 days after the government takes action against the offender to apply for your compensation, so you don’t want to waste time.

Why You Need an SEC Whistleblower Attorney

From filling out your initial report to applying for the reward, you must take many steps to get the outcome you want. If you make mistakes or forget to follow up on your report, you could lose your right to collect compensation for your effort.

You won’t need to worry about those roadblocks if you enlist an SEC whistleblower attorney to have your back. The lawyer you hire will guide you from start to finish. They will make sure you take each step correctly so that you can enjoy the best possible odds of success, and you will know you did the right thing.

Getting Started

Contact the Labaton Sucharow law offices if you would like to file a report and protect your rights. The team at the Labaton Sucharow has collected more than $1 billion for its clients, which is the highest success rate in the program’s history. This law firm has former SEC and DOD prosecutors on staff in addition to a team of world-class investigators. If you would like to know you are in the best possible hands, give them a call at (212) 907-0700.

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A Guide To Understanding The Ontario Tire Stewardship Scandal

If you’re seeking to understand exactly what went on with the Ontario tire stewardship scandal, simply continue reading to discover a simple, easy to understand guide to the complex scandal.

Everything you need to know about the Ontario tire stewardship scandal:

1. Two of the executives of the tire recycling program found themselves in hot water

Two of the program’s former executives Frank Fragale and Perminder Kandola have been charged in a provincial court with stealing hundreds of thousands of dollars in eco fees, which they received from the sale of each tire purchased in Ontario, Canada.

One of the charges against Kandola alleged that Kandola transfered a lump sum of $346,565 from a tire employer, who paid eco fees on the tires which they imported, into a private account which Kandola then spent on personal expenses and luxury items.

Some of the expenses which online bank records show the men spent the money which they stole on, include fine dining, vacations, alcohol and secret political donations.

2. Both men are also being investigated by the Toronto Police

As well as being charged in provincial court, both former executives are also being currently investigated for fraud by the Toronto Police. As of the time being the case against both men is ongoing and no formal charges have been laid against the men by the Tornoto Police.

3.Customers paid over $50 million dollars as part of the highly criticised scheme

How did the Ontario tire stewardship scheme work? Effectively tire and rubber companies would charge customers eco fees, which would then be paid into the highly questionable Ontario tire stewardship scheme.

4. It is alleged that both Kandola and Fragile have paid back the money which they stole in full

One of the reasons why both former executives are unlikely to have to face prison sentences is that the two men have been thought to have paid back the amount which they each owe to the fund, in full.

However it’s highly likely that both men will be forced to pay fines for participating in illegal, fraudulent behaviour.

5. Both men’s lawyers have kept quiet about the case against their clients

Neither of the two former executive’s lawyers have spoken to the media bout their clients cases and have instead kept mum on the case. Perhaps in a bid to avoid their clients’ names from being dragged through the mud.

6. Fragale tried to anonymously return some of the money which he stole

Before the two men were caught stealing from the fund, Fragale attempted to anonymously return $200,000, which he stole. Either as a result of a last minute change of heart or as Fragale may have started to get nervous about getting caught committing fraud and stealing from a fund that he was meant to oversee. Which is a serious offence which could end an individual’s career as a trusted, well respected business.

Hopefully after reading the guide to the Ontario tire stewardship scandal above, you now feel fully informed about the shocking, high profile scandal.

Do Businessmen Make Good Politicians

Do businessmen make good politicians? If you were wondering whether successful businessmen who have proven themselves as adept decision makers make good politicians, the honest answer is that while many businessmen have the right skill sets to make great politicians, whether a politician is able to serve as a fair and just politician depends on the nature of each individual politician.

To discover some of the reasons why businessmen may make good politicians or may be ill suited to becoming politicians, simply continue reading.

Why may a businessman make a great politician?

1. Businessmen typically know how to budget well

As businessmen have to be able to budget well in order to keep their businesses afloat, businessmen are often able to budget well. Which is a skill which they can use as a politician. As often politicians have to make decisions based on budgets.

2. Businessmen are usually great negotiators

In most circumstances businessmen are skilled negotiators as they have spent countless years negotiating the best possible deals for their businesses. As an example, many businessmen find handling international relations as politicians simple as they will have years of experience under their belts, making large international business deals.

Whereas many politicians who have little or no business experience, don’t know the best way of going about negotiating international trade deals or treaties.

3. Businessmen are great public speakers

In order to become a successful politician an individual needs to be able to confidently speak infront of large groups of people. As businessmen are used to speaking infront of business conferences and pitching their business ideas to potential stakeholders, the vast majority of businessmen are confident orators and will have no problem campaigning for votes or speaking at important press conferences.

Why may a businessman make a poor politician:

1. A businessman may care more about his own ego than the people who has been elected to serve

One reason why some businessmen may not make good politicians is that some businessmen is that some businessmen are ego orientated and will become politicians not to serve the interests of the people who they have been elected to serve but to raise their own profile.

Businessmen who make great politicians get into politics for the right reason and are passionate about giving back to society by using the skills which they have accumulated as businessmen, as politician. As many of the skills which an individual acquires as a businessman can be easily transferred to a career in politics.

2. Some businessmen who become politicians may have conflicts of interests

Often businessmen who become politicians are persuaded to give up ownership of some of their businesses as in some cases businessmen turned politicians can experience conflicts of interest due to their business interests.

Even if businessmen sell of the majority of their assets they may have conflicts in interests when it comes to championing the businesses of their business associates or hiring members of their staff from their prior lives as businessmen.

In conclusion, while businessmen can make excellent politicians, whether a businessman is able to serve as an effective politician depends on the reason for their career change!

Invaluable Business Tips

If you’re looking for innovative ways to ensure that your business flourishes, continue reading to discover a few must read business tips, that will help you take your business to the next level!

Invaluable business tips:

1. Be open to learning from your clients or customers

Instead of wondering what it is that your clients or customers want, listen carefully to the feedback that your business gets from its clients and take a proper look at the comments which your clients leave on your business’ social media pages.

To get an accurate understanding of the parts of your business that your clients are currently satisfied with as well as any changes that your clients would love to see be made to your business in the long term.

So instead of dismissing comments about your business that you may see as negative, learn from the feedback which your business attracts. In particular pay attention to points that are frequently brought up by multiple clients, over points which may have only been raised by a single disgruntled client or customer.

2. Don’t copy your competition, instead find ways for your business to stand out

While you should always keep up to date with your competition’s business moves, instead of trying to play catch up and trying to copy your competition’s business moves, it’s a far better idea to try and come up with innovative ways for your business to stand out.

As an example if there is a need that your competition can’t fulfil, you should make it your business’ aim to come up with a solution to your customer’s need. As at the end of the day every service and product which your business produces, should address a need in the world, which isn’t currently being met by another business.

3. Ask for input from your employees

No one understands your business better than your employees, so it’s a great idea to ask for creative and practical input from your employees. As your employees who work on the front line of your business, won’t be short of ideas on how you can streamline your business, save your business money and better serve your business’ customers. Just be sure to fairly reward any of your employees who come up with innovative, valuable ideas.

If a particular employee is a bright spark in your business, you may even want to take things one step further by giving them a promotion as well as proffesional management or leadership training. As your business’ number one asset is its employees and its well worth taking good care of your best employees. As bright sparks whose talents go unnoticed are unlikely to keep working for the same company as their skills will be in hot demand.

4. Don’t be too hard on yourself

While it may seem as if your business has a long way to go in order to meet your business’ long term goals, chances are that your business has come a long way and that you should remember how well your business has done thus far.

So if you’re passionate about your business and want your business to flourish in the future, it’s well worth referring back to this business guide on a regular basis.

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