For some of us, the concept of search engine optimization just comes naturally. For others, this is definitely not the case. No matter which category you fall into, it’s impossible to deny the importance of developing a search engine optimization strategy for business growth – not even just growth, but survival in general.
No idea what we’re even talking about? Let’s cover some SEO basics before we get into specific strategies. SEO, short for search engine optimization, is essentially the practice of ranking as high as possible on search engines. Not just any search engines, but Google in particular. A statistic from 2018 showed that 2 trillion – that’s trillion, not billion – use Google every year. That correlates to nearly 4 million Google searches per minute.
According to these numbers, ranking high on Google is of the utmost importance. And how does one go about ranking on Google? Through proper SEO strategies and techniques of course! There are plenty of strategies to choose one, but only one that is the ultimate way to see the rankings you’re hoping for.
Improve the Entire User Experience
It doesn’t matter how many internet searchers actually click on your website, if they only stay for a minute and then move on to the next result, you’re not doing so hot. Google can actually tell how long users are staying on your site. Actually, Google can tell exactly what users are doing while on each of your pages. If they lose attention quickly, Google will assume that your website isn’t valuable and give you a low ranking.
To prevent this from happening, focusing on your website and reputation is the first step. It obviously needs to be appealing to the eye, but also functional to the user. Once you’ve got aesthetics and functionality in the bag, you need to focus on the overall quality of the site’s content. Provide valuable, thought-provoking information that your targeted audience will find interesting – and ultimately keep them on your site for longer.
Keywords, Keywords, and More Keywords
The entire SEO world used to be focused solely on using the proper keywords. Now, there is way more involved than just keyword optimization, but it is still extremely important. You can utilize a keyword generator to come up with a list of the most important ones. Then, simply incorporate those throughout your site’s content in a way that flows.
And the #1 Strategy for Optimizing Your Site is…
Voice search! This is something that is becoming incredibly big and will just continue to become more popular. Now that so many people are using devices through Siri, Alexa, and other “virtual assistants”, voice searching is more common than ever. If your site isn’t optimized to cater to voice searches, you’ll start falling behind.
50% of all searches are voice searches, and this percentage is expected to grow even more in the upcoming years. For voice searching, the “searcher” is more likely to use full sentences, specifically in the form of a question. You’d be doing yourself a favor by adding these full-sentence questions throughout your website for full optimization of voice searching.